Marketing Account Manager

Octa+ Energie; Santa Ana (CA); On-site; USD 96,000 - 133,000; Full time

Job summary

OCTA is seeking an experienced Marketing Specialist to develop and execute integrated marketing programs that increase awareness and use of OCTA services. The Senior role focuses on research, planning, execution, and evaluation, while the Principal offers broader strategic leadership for complex programs and cross-channel initiatives.

This position will remain open until filled; competitive salary ranges apply and depend on experience and qualifications.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field or equivalent experience.
• Minimum five years of professional marketing experience, including promotions and events; transportation industry experience preferred.
• Ability to market products, services, or concepts to diverse audiences.
• Experience developing campaigns, managing vendors or consultants, analyzing market data, and monitoring budgets.

Responsibilities

• Develop and execute integrated marketing, advertising, promotional, and outreach campaigns that increase awareness and use of OCTA services.
• Develop strategic marketing plans based on research, market trends, customer insights, and organizational priorities.
• Lead development of creative campaigns and coordinate with internal teams, consultants, agencies, and media partners.
• Build strategic partnerships with businesses, cities, community organizations, and other stakeholders.
• Plan and implement marketing outreach, public meetings, ambassador programs, and special initiatives.
• Develop scopes of work, procure marketing services, evaluate proposals, and manage consultants and contracts.
• Manage project schedules and budgets to ensure marketing initiatives are delivered on time and within budget.
• Measure campaign effectiveness, engagement, and ROI and recommend strategies for improvements.
• Prepare reports, presentations, marketing materials, and public information content.

Skills

Strong writing

Presentation skills

Project management

Collaboration

Strategic thinking

Analytical skills

Communication skills

Education

Bachelor’s degree in business, marketing, communications or related field

Bachelor’s degree in marketing, communications, PR, or related field

Job description

Job DescriptionPrincipal Marketing Specialist/Senior Marketing SpecialistOCTA is seeking an experienced marketing professional to develop and execute innovative, integrated marketing programs that increase awareness, engagement, and use of OCTA programs and services.The Senior Marketing Specialist leads and manages marketing campaigns and programs with an emphasis on research, strategic planning, execution, promotion, and evaluation. The Principal Marketing Specialist provides broader strategic leadership for complex marketing initiatives, partner marketing, business and community outreach, and cross-channel programs.This recruitment may be filled at either the Senior Marketing Specialist or Principal Marketing Specialist level based on the selected candidate's experience and qualifications.Marketing Specialist, Senior - This is an exempt position in salary grade 190: Min $87,484.80 - Mid $103,937.60 - Max $120,369.60/year. The starting salary will be within this range based on qualifications.Marketing Specialist, Principal - This is an exempt position in salary grade 200: Min $96,449.60 - Mid $114,587.20 - Max $132,704.00/year. The starting salary will be within this range based on qualifications.This position will remain open until a candidate is selected.What You’ll DoDevelop and execute integrated marketing, advertising, promotional, and outreach campaigns that increase awareness and use of OCTA servicesDevelop strategic marketing plans based on research, market trends, customer insights, and organizational prioritiesLead development of creative campaigns and coordinate with internal teams, consultants, agencies, and media partnersBuild strategic partnerships with businesses, cities, community organizations, and other stakeholdersPlan and implement marketing outreach, public meetings, ambassador programs, and special initiativesDevelop scopes of work, procure marketing services, evaluate proposals, and manage consultants and contractsManage project schedules and budgets to ensure marketing initiatives are delivered on time and within budgetMeasure campaign effectiveness, engagement, and return on investment and recommend strategies for continuous improvementPrepare reports, presentations, marketing materials, and public information contentCollaborate across OCTA to develop creative solutions that support transportation programs and servicesWhat We’re Looking ForSenior Marketing SpecialistBachelor’s degree in business, marketing, communications, or a related field, or an equivalent combination of education and experienceMinimum of five years of professional marketing experience, including marketing, promotions, and special events; transportation industry experience preferredDemonstrated ability to market and promote products, services, or concepts to diverse audiencesExperience developing campaigns, managing vendors or consultants, analyzing market data, and monitoring budgetsStrong writing, presentation, project management, and collaboration skillsProfessional proficiency in reading, writing and presentingPrincipal Marketing SpecialistBachelor’s degree in marketing, communications, public relations, public or business administration, transportation, or a related field, or an equivalent combination of education and experience.Minimum of seven years of related professional marketing experience, including marketing, promotions, and special events; transportation industry experience preferredDemonstrated experience leading complex, integrated marketing programs and strategic initiativesExperience developing business and community partnerships and leading outreach strategiesStrong experience managing consultants, contracts, budgets, project timelines, and campaign performanceAbility to provide leadership and guidance to staff and collaborate effectively with senior management and cross-functional teamsStrong strategic, analytical, communication, and presentation skillsWhy You’ll Love It HereLead creative, high-impact campaigns that connect Orange County communities with transportation servicesDevelop innovative marketing strategies across advertising, outreach, partnerships, and customer engagementBuild meaningful relationships with businesses, cities, community organizations, and transportation partnersUse research, customer insights, and performance data to shape strategy and measure resultsCollaborate with talented teams on visible initiatives that influence how people travel throughout Orange CountyJoin a team where innovation, integrity, and strategic thinking are valued.Apply now to help shape the future of OCTA’s programs.OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and/or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or other legally protected status.