SENIOR MARKETING SPECIALIST

TALENT Software Services; Rochester (MN); On-site; USD 70,000 - 110,000; Full time

Job summary

TALENT Software Services in Rochester, MN is seeking an experienced email marketing professional to lead strategy, execution, and optimization across the full funnel. You will own Marketo and CRM integrations, craft persona-based email experiences using HTML/CSS, run A/B tests, monitor deliverability and compliance, and collaborate with cross-functional teams to drive engagement, conversion and revenue.

Strong leadership, communication, and project management skills are required to succeed in a

Qualifications

• Business acumen including proven expertise in creating marketing strategies based on business objectives.
• Experience with a major brand preferred.
• Strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation and interpersonal skills.
• Proven execution ability including digital marketing experience.
• Ability to work in a consensus-style, collaborative environment.
• Fast-paced environment with deadlines and high quality output.
• Personal motivation, flexibility and creativity.
• Ability to inspire trust and maintain professionalism and confidentiality.
• Ability to prioritize multiple projects.
• Experience with target audiences, market research and competitive landscape.
• Experience with marketing automation.
• Experience with understanding data surfacing trends and working with digital and advertising channels.

Responsibilities

• Develop and execute email marketing strategies across the funnel.
• Manage Marketo, CRM, and marketing automation systems.
• Create persona-based email experiences using HTML/CSS and dynamic content.
• Measure, test, and optimize campaigns with A/B and multivariate approaches.
• Ensure deliverability, compliance, and data quality while coordinating multiple campaigns.

Skills

Email marketing

Marketing automation

Leadership

Project management

Copywriting

Analytics

A/B testing

Communication

Tools

Marketo

CRM

HTML/CSS

Job description

Description

• Email marketing strategy and execution: Develop and execute integrated email marketing strategies that support awareness, lead generation, conversion, engagement, and retention, including customer journeys and nurture programs across the marketing funnel.
• Marketo, CRM, and marketing automation: Demonstrated hands-on expertise with Adobe Marketo and CRM systems, including campaign development, segmentation, personalization, automated workflows, lead scoring, lifecycle programs, contact management, and data quality.
• Content, personalization, and technical execution: Create compelling, persona-based email experiences using strong copywriting, audience insights, dynamic content, and personalization; proficiency with HTML/CSS, responsive email design, templates, accessibility, rendering, and cross-client QA. Experience using AI to support content development is a plus.
• Measurement, testing, and optimization: Analyze campaign performance across engagement, conversion, funnel, retention, pipeline/revenue, and other business outcomes; develop A/B and multivariate tests and translate results into ongoing campaign and audience optimization.
• Deliverability, compliance, and campaign management: Apply best practices for deliverability, sender reputation, authentication (SPF/DKIM/DMARC), list hygiene, consent/preferences, privacy, and email regulations (CAN-SPAM, GDPR, CCPA/CPRA), while effectively managing multiple campaigns, timelines, stakeholders, and deliverables.

Additional Experience and/or Qualifications

Business acumen including proven expertise in creating marketing strategies based on business objectives.

It is preferred if experience includes work with a major brand.

Requires strong leadership problem solving critical thinking active listening quantitative skills persuasive oral and written communication project management presentation and interpersonal skills.

Proven execution ability including digital marketing experience.

Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.

Must be comfortable in a fast-paced changing environment and have experience in effectively meeting deadlines on-time with a quality product.

Must possess high personal motivation supporting a strong work ethic flexibility and creativity.

Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.

Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.

Must require experience working with target audiences market research and competitive landscape evaluation.

May require experience with marketing automation.

Will require experience with understanding data surfacing trends and working with digital and advertising channels.

Has a positive influence on others.

Position may require occasional travel and the flexibility to work weekends and evenings as necessary.