Senior Marketing Specialist

Hollstadt & Associates; Minnesota; Remote; USD 39,000 - 55,000; Full time

Benefits offered by this job

401(k) match

Longevity bonus

Referral bonus

Consultant coach

Job summary

Hollstadt Consulting is seeking a Senior Marketing Specialist to partner with our Digital Marketing team and lead the development of comprehensive marketing plans. This remote role focuses on email marketing, Marketo campaigns, CRM integration, and data-driven optimization to advance client objectives and marketing performance.

The role requires strong leadership, cross-functional collaboration, and the ability to manage complex projects from concept to launch while maintaining high standards of

Qualifications

• Bachelor's degree in a related field plus 5 years experience in marketing or related field.
• Or a master's degree (MBA preferred) with 3 years experience.
• Strong academic performance required.

Responsibilities

• Email marketing strategy and execution for awareness, lead generation, engagement and retention.
• Marketo, CRM, and marketing automation campaign development and management.
• Content, personalization, and technical execution including HTML/CSS and responsive email design.
• Measurement, testing, and optimization of campaigns with A/B and multivariate tests.
• Deliverability, compliance and campaign management with CAN-SPAM, GDPR, and privacy considerations.

Skills

Email marketing

Marketo

CRM

Marketing automation

HTML/CSS

A/B testing

Campaign measurement

Education

Bachelor's degree in related field

Master's degree (MBA) preferred

Tools

Adobe Marketo

Salesforce CRM

Job description

Hollstadt Consulting is a management and technology consulting firm dedicated to placing professionals at engagements where they will excel. When you work with us, you'll work with a refreshingly real company led and staffed by seasoned experts who are also down-to-earth, good people. We're committed to treating you with respect and helping you achieve your career aspirations.

Since 1990, Hollstadt has been a trusted partner to more than 150 domestic and global companies and has successfully completed over 3,000 projects. Our continued growth has created challenging and rewarding opportunities for accomplished IT and Business Consultants.

Hollstadt Consulting is an equal opportunity employer including disability/veteran.

Job Description

Role: Senior Marketing Specialist

Location: Remote

Duration: 11/2/2026 - 2/26/2027

Rate: $33.91/hour W2

Position Overview:

The Senior Marketing Specialist will partner with the Program Manager Digital Marketing team Physicians and Marketing to build marketing plans and will take an active leadership role across internally to understand business objectives and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities which may include advertising collateral development digital marketing content and creation/assessment. The individual will drive implement monitor and measure results of marketing activities to advance the client's mission strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle from project concept through launch to achieve objectives and measures results. Serves as a role model for others and represents client internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues leaders and experts. Evaluates analyzes and develops marketing strategies based on target audiences market research and business plans and continually assesses consumer and business needs to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence clarity and transparency in communications with stakeholders and leaders and will represent marketing on key institutional committees. Proactively contributes to business planning marketing planning and strategy development. Demonstrates leadership to others including contractors and third parties to deliver flawless execution. May have budget oversight accountability and reporting.

Additional Experience and/or Qualifications:

Business acumen including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership problem solving critical thinking active listening quantitative skills persuasive oral and written communication project management presentation and interpersonal skills. Proven execution ability including digital marketing experience. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced changing environment and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic flexibility and creativity. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must require experience working with target audiences market research and competitive landscape evaluation. May require experience with marketing automation. Will require experience with understanding data surfacing trends and working with digital and advertising channels. Has a positive influence on others. Position may require occasional travel and the flexibility to work weekends and evenings as necessary.

• Email marketing strategy and execution: Develop and execute integrated email marketing strategies that support awareness, lead generation, conversion, engagement, and retention, including customer journeys and nurture programs across the marketing funnel.
• Marketo, CRM, and marketing automation: Demonstrated hands-on expertise with Adobe Marketo and CRM systems, including campaign development, segmentation, personalization, automated workflows, lead scoring, lifecycle programs, contact management, and data quality.
• Content, personalization, and technical execution: Create compelling, persona-based email experiences using strong copywriting, audience insights, dynamic content, and personalization; proficiency with HTML/CSS, responsive email design, templates, accessibility, rendering, and cross-client QA. Experience using AI to support content development is a plus.
• Measurement, testing, and optimization: Analyze campaign performance across engagement, conversion, funnel, retention, pipeline/revenue, and other business outcomes; develop A/B and multivariate tests and translate results into ongoing campaign and audience optimization.
• Deliverability, compliance, and campaign management: Apply best practices for deliverability, sender reputation, authentication (SPF/DKIM/DMARC), list hygiene, consent/preferences, privacy and email regulations (CAN-SPAM, GDPR, CCPA/CPRA), while effectively managing multiple campaigns, timelines, stakeholders, and deliverables.

Education Requirements and Experience:

• A bachelor's degree in a related field which may include liberal arts business marketing healthcare or similar field plus 5 years professional experience in marketing or a related field.
• Or a master's degree in a related field (MBA preferred) with 3 years professional experience in marketing or a related field.
• Strong academic performance required.

Hollstadt offers medical, dental, vision, life insurance, short-term disability, long-term disability, paid sick leave, and retirement benefits to eligible employees. With three different medical plans to choose from, you can enroll in the coverage you need from individual to family, or anywhere in between!

Remarketing Process

Hollstadt is based on retention and relationships. We get to know your strengths and career wishes throughout your assignment and then start remarket discussions 6-8 weeks prior to your end date. By being proactive, we are able to keep your down time between assignments as short as possible, unless you choose otherwise.

Professional Development

Hollstadt offers on-demand training through our consultant portal. Trainings give our consultants the continuing education they need to excel on their projects. Many of our courses apply towards continuing education credits and we have an entire training hub dedicated to upskilling in Artificial Intelligence (AI).

401k + Matching

One popular benefit is our 401(k) match on the first 4% of your contributions. Hollstadt wants to help you reach your long-term financial goals and understands that planning for your future is critical. Consultants also have access to support from a Financial Advisor.

We appreciate and reward loyalty. Join Hollstadt, stay for 5 years, and we'll give you a $5,000 Longevity Award bonus! Additionally, we know great talent knows other great talent. If you are on contract with Hollstadt and refer one of your connections who gets placed, we'll pay you $1,000!

Ongoing Support & Networking

We have made a significant investment in building a support program for our consultant team - so you never have to feel like you are going it alone. We also have a Consultant Coach program which acts like a 'work buddy' to provide a safe ear for questions or concerns at your client site.