Senior Marketing Specialist

Three Oaks Hospice; Dallas (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Three Oaks Hospice is seeking a Senior Marketing Specialist to develop, execute, and monitor marketing initiatives across multiple channels. You will collaborate with the Director of Marketing to coordinate activities that align with business objectives and improve patient acquisition and retention.

The role involves creating print and digital collateral, managing digital marketing efforts (SEO, ads, website), and guiding campaigns.

Qualifications

• Bachelor's degree in Marketing/Advertising, Communications, or a related field.
• 2-3 years of in-house marketing experience; multi-site or healthcare experience is preferred.
• Detail oriented with strong organizational and time management skills.

Responsibilities

• Develop and publish marketing material in line with marketing plans.
• Design marketing collateral (print & digital), brochures, and other promotional content.
• Assist in managing digital marketing efforts & agencies, including website management, Google advertising, and SEO.
• Assist in the development of strategic marketing initiatives that contribute to patient acquisition and retention.
• Implement marketing initiatives, including brand positioning, campaign strategies, and market insights.

Skills

Marketing

Content creation

Communication

Time management

Cross-functional teamwork

Project coordination

Adaptability

Analytical thinking

Copywriting

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Adobe Creative Cloud

Canva

WordPress

Google Ads

SEO tools

CRM (HubSpot)

Job description

Come join our team at Three Oaks Hospice and our sister companies—Agape Hospice Care, Sage Hospice, Primary and Palliative Care, Elevation Hospice of Colorado, Elevation Hospice, and Primary and Palliative Care of Utah. We are growing and looking for compassionate professionals who want to make a meaningful impact while building a rewarding career in hospice and palliative care.

Together, we share a unified mission to deliver best-in-class care to patients and families. While each organization maintains its own identity and local culture, we operate as one connected network—using shared systems and support to create a smooth, consistent, and candidate-friendly hiring experience.

Why Work for Us:

We are committed to being an employer of choice, offering a supportive culture centered on patient care, clinical excellence, and employee success. If you’re looking for purpose, stability, and growth, this is the place to be. Join our team!

Position Summary:

The Senior Marketing Specialist will develop, execute, and monitor effective marketing initiatives and content across various channels. Collaborates with Director of Marketing in the coordination and implementation of company marketing activities efficiently and effectively to meet business objectives and goals.

• Develop and publish marketing material in line with marketing plans.
• Design marketing collateral (both print & digital), brochures, and other promotional content.
• Assist in managing digital marketing efforts & agencies, including website management, Google advertising, and SEO.
• Assist in the development of strategic marketing initiatives that contribute to patient acquisition and retention.
• Implement marketing initiatives, including brand positioning, campaign strategies, and market insights.
• Oversee print & promo vendors ensuring marketing collateral is ordered timely during traditional marketing campaigns.
• Prepare and analyze strategic reports for campaigns, lead magnets, and marketing initiatives.
• Assist with monthly, quarterly and annual marketing projects and campaigns.
• Monitor online listings, reputation, and review generation involving Google Business Profile and Birdeye.
• Assist Director of Marketing with managing Social Media Intern and social media when no Social Media Intern is in place.
• Create content and copy for company communication efforts (Blogs, Newsletter, Intranet, LMS).
• Support the administration of the company intranet and learning management systems.
• Organize and maintain project files, visual assets, spreadsheets, and other project resources.
• Provide administrative support, including printing, shipping, presentations, and other special projects.
• Create visual aids, PowerPoint presentations and training material needed for eLearning purposes.
• Stay updated on healthcare marketing trends and strategies.
• Maintain a high level of confidentiality at all times due to the access to sensitive information.
• Maintain regular, consistent attendance and is flexible to meet the needs of the department.
• Follow all Medicare, Medicaid and HIPAA regulations and requirements.
• Abide by all regulations, policies, procedures, and standards.
• Perform other duties as assigned

Qualifications:

• Bachelor’s Degree in Marketing/Advertising, Communications, or a related field required.
• 2-3 years of in-house marketing experience; multi-site or healthcare experience is preferred.
• Detail oriented with strong organizational and time management skills.
• Vendor management or ownership experience preferred.
• Proficiency in Adobe Creative Cloud Programs (Illustrator, InDesign, and Photoshop); experience with Premier Pro is a plus.
• Experience with Canva required and previous graphic design experience is preferred.
• Experience with Wordpress, Facebook/META Ads preferred
• Working knowledge of Google Ads, SEO, and AEO.
• HubSpot or CRM experience a plus.
• Proficient in Outlook, MS Office including Word, Excel, and PowerPoint.
• Strong communication skills (written and verbal) and ability to work in cross-functional groups.
• Ability to multi-task in a fast-paced environment driven on measurable results.