Senior Marketing Operations Manager

Daxko; Birmingham (AL); Hybrid; USD 101,500 - 148,800; Full time

Benefits offered by this job

Flexible paid time off

Affordable health, dental, and vision insurance

Monthly fitness reimbursement

401(k) matching

New-Parent Paid Leave

Casual work environments

Remote work

Job summary

Daxko in Birmingham, Alabama, is seeking a senior marketing operations professional to optimize their HubSpot environment and lead integrations with Salesforce and other platforms. The role requires over 5 years of experience in B2B SaaS marketing operations and expert proficiency in HubSpot.

The ideal candidate should be familiar with AI-powered marketing tools and possess strong project management skills. This position offers a competitive salary and comprehensive benefits, including remote work options and flexible paid time off.

Qualifications

• 5+ years of experience in B2B SaaS marketing operations.
• Expert-level HubSpot proficiency with complex MAP programs.
• Experience architecting MarTech integrations across Salesforce.

Responsibilities

• Own the architecture and optimization of Daxko's HubSpot environment.
• Lead integrations between HubSpot and other platforms.
• Build and maintain campaign tracking standards.

Skills

HubSpot proficiency

Project management

Data analysis

Marketing operations

AI-powered marketing tools

Tools

Salesforce

Google Analytics

Job description

Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.

This is a senior role for someone who thrives at the intersection of strategy and execution — someone who can architect complex systems, automate with precision, and think clearly about what the data is actually saying. You'll be a core driver of how Daxko's marketing engine runs, partnering closely with the marketing automation team to build programs that scale, integrations that hold up, and workflows that stay clean over time. If you get genuinely energized by HubSpot at its most complex, AI-powered tooling, and making marketing work better at every level, this role was built for you.

What You'll Do

• Own the architecture and optimization of Daxko's HubSpot environment, including advanced configuration, workflow automation, lifecycle management, and MAP program development that drives measurable performance
• Lead integrations between HubSpot and platforms like Salesforce, CDP, paid media, and business intelligence tools, ensuring accurate data flow and reliable attribution across the full revenue funnel
• Build and maintain campaign tracking standards, automation hygiene, and data tagging frameworks that power accurate lead routing and reporting
• Support ABM program infrastructure, including account segmentation, intent data integration, and account-level tracking across the funnel
• Drive a structured testing and experimentation culture, running A/B tests, analyzing campaign performance, and identifying conversion opportunities across workflows and programs
• Evaluate and onboard marketing technologies that scale with business needs, and sunset tools that no longer serve the stack
• Build documentation, best-practice guides, and enablement resources that raise the operational bar across the marketing team

What You'll Bring

• 5+ years of experience in marketing operations within B2B SaaS
• Expert-level HubSpot proficiency, with a track record of building and optimizing complex MAP programs, workflows, and integrations
• Deep experience architecting MarTech integrations across Salesforce and other pipeline-generating tools
• Strong project management skills with the ability to keep complex, cross-functional workstreams moving
• Comfort with AI-powered marketing tools and a history of putting emerging technology to practical use

Nice to have

• HubSpot, Salesforce, Qualified, or Google Analytics certifications
• Proficiency in HTML/CSS for campaign troubleshooting and template customization
• Experience with ABM platforms, intent data tools, and account-level tracking
• Background in data analysis or visualization

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

Some Of Our Favorites Include

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Remote work

All your information will be kept confidential according to EEO guidelines.

Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.

The pay range for this role is $101,500 – $148,800 per year.