Senior Marketing Manager, Style

Dotdash Meredith; New York (NY); Hybrid; USD 88,000 - 105,000; Full time

Job summary

People Inc. in New York is seeking a Senior Marketing Manager to join the Beauty & Style vertical, shaping proposals and advertising revenue growth across InStyle, Byrdie, PEOPLE, and Entertainment Weekly.

You will partner with Sales and cross-functional teams, manage pre-sale marketing, develop brand-led opportunities, and support monetization of initiatives with advertising partners while working hybrid in NYC.

Qualifications

• Bachelor's degree preferred and/or equivalent experience.
• 4-5 years of relevant experience at a digital publisher, media company, or related organization, with a focus on pre-sale marketing, advertising marketing, integrated marketing, or brand strategy.
• Excellent creative writing and storytelling skills, with the ability to develop visually impactful presentations.
• Proficiency in Keynote and PowerPoint.
• Strong verbal and written communication skills, with the ability to tailor messages for different audiences.
• Understanding of the digital publishing landscape, media strategy, advertising products, and marketplace trends.
• Ability to use audience insights and campaign performance data to inform strategic recommendations.
• Strong collaboration skills and comfort working across Sales, Research, Account Strategy, Design, Production, and Editorial teams.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-starter who contributes proactive ideas, understands business goals, and moves initiatives forward.
• Familiarity with advertising product execution and production considerations preferred.

Responsibilities

• 35% Proposal Development and Sales Enablement: Lead the development of strategic, insight-driven proposals and pitch decks for advertising partners across the Beauty & Style portfolio.
• 20% Strategic Storytelling and Packaging: Bring ideas to life through well-written, visually compelling proposals and presentations that represent People Inc.'s brands and opportunities.
• 15% Cross-Functional Partnership: Develop strong relationships with Sales, Account Strategy, Research, Design, Production, and Editorial teams.
• 15% Category Specific Go-to-Market Materials: Create and maintain marketing materials that communicate the unique value proposition of Beauty & Style brands to advertising clients.
• 10% Data and Insight Application: Use audience insights, category knowledge, marketplace intelligence, and past campaign performance to inform partnership strategies.
• 5% Opportunity Development and Internal Communication: Support the development and internal communication of high-value editorial and franchise opportunities.

Skills

Creative writing

Storytelling

Verbal communication

Written communication

Collaboration

Multitasking

Self-starter

Audience insights

Education

Bachelor's degree

Tools

Keynote

PowerPoint

Job description

Senior Marketing Manager, Style

Job Description

People Inc. is seeking a Senior Marketing Manager to join the Beauty & Style vertical, contributing to the growth of brands including InStyle, Byrdie, PEOPLE, Entertainment Weekly, and more.

In close partnership with the Style Marketing team, this role will manage day-to-day proposal development, partner closely with Sales and cross-functional teams, and play an integral role in supporting advertising revenue growth across Beauty and Style. The role will primarily support Style Marketing.

This marketer will report to the VP of Style, Marketing and work to ensure alignment across shared priorities, workload allocation, and revenue-driving initiatives.

As a key contributor to the pitch process, this role understands advertiser business goals, applies audience insights to business challenges, and recommends the most effective People Inc. product solutions to help achieve client objectives. This role also supports the development of brand-led opportunities and plays a proactive role in monetizing key initiatives with advertising partners.

Hybrid 3x a week- (NYC, NY)

This position is hybrid in-office in New York City, with the ability to work remotely for up to 2 days per week.

About the Team | The Team and/or Brand

The Beauty & Style Marketing team develops advertising narratives, client-facing materials, and revenue-driving opportunities across People Inc.'s beauty and style portfolio. Working closely with Sales, Account Strategy, Research, Design, Production, and Editorial, the team creates strategic proposals and market-facing materials that connect advertiser goals with People Inc.'s brands, audiences, and ad solutions.

Weight % Accountabilities, Actions and Expected Measurable Results

• 35% Proposal Development and Sales Enablement: Lead the development of strategic, insight-driven proposals and pitch decks for advertising partners across the Beauty & Style portfolio. Partner closely with Sales, Research, Account Strategy, and Design to ensure proposals are delivered on time and clearly communicate People Inc.'s value proposition. Translate advertiser objectives into compelling recommendations that align brand strengths, audience insights, and product solutions.
• 20% Strategic Storytelling and Packaging: Bring ideas to life through well-written, visually compelling proposals and presentations that represent People Inc.'s brands, capabilities, and advertising opportunities. Ensure materials are polished, client-relevant, and aligned with marketplace needs and campaign objectives.
• 15% Cross-Functional Partnership: Develop strong relationships with Sales, Account Strategy, Research, Design, Production, and Editorial teams. Support internal and client-facing conversations as needed, align stakeholders throughout the pitch process, and help ensure recommended programs are executable and strategically sound.
• 15% Category Specific Go-to-Market Materials: Create and maintain marketing materials that communicate the unique value proposition of People Inc.'s Beauty & Style brands to advertising clients. Support the rollout of new brand-driven opportunities, tentpoles, franchises, and cross-portfolio initiatives to Sales and Marketing teams.
• 10% Data and Insight Application: Use audience insights, category knowledge, marketplace intelligence, and past campaign performance to inform partnership strategies and strengthen sales recommendations. Apply data thoughtfully to support persuasive business storytelling.
• 5% Opportunity Development and Internal Communication: Support the development, packaging, and internal communication of high-value editorial and franchise opportunities. Partner with internal teams to identify new ways to monetize brand initiatives and equip sales teams with relevant materials for market activation.

III. The Role's Minimum Qualifications and Job Requirements

Education: Bachelor's degree preferred and/or equivalent experience.

Experience: 4-5 years of relevant experience at a digital publisher, media company, or related organization, with a focus on pre-sale marketing, advertising marketing, integrated marketing, or brand strategy. Brand marketing experience is a plus.

Specific Knowledge, Skills, Certifications and Abilities: Excellent creative writing and storytelling skills, with the ability to develop visually impactful presentations

• Proficiency in Keynote and PowerPoint
• Strong verbal and written communication skills, with the ability to tailor messages for different audiences
• Understanding of the digital publishing landscape, media strategy, advertising products, and marketplace trends
• Ability to use audience insights and campaign performance data to inform strategic recommendations
• Strong collaboration skills and comfort working across Sales, Research, Account Strategy, Design, Production, and Editorial teams
• Ability to manage multiple priorities in a fast-paced environment
• Self-starter who contributes proactive ideas, understands business goals, and moves initiatives forward
• Familiarity with advertising product execution and production considerations preferred

% Travel Required (Approximate): Less than 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $87,500.00 - $105,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.