Senior Analyst, Research & Insights
People Inc.
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Job summary
People Inc. is seeking a Senior Analyst of Research & Insights to lead our research strategy for our Beauty, Style, and Entertainment verticals, including core brands like People, Entertainment Weekly, Instyle, and Byrdie.
The role emphasizes deep data analysis of first‑party data to inform content, media, and advertising strategies. This hybrid New York position partners with Marketing, Editorial and Sales to surface actionable insights for RFPs and campaigns, requiring strong data storytelling
Qualifications
- College degree required.
- 3–5 years conducting research and analytics in digital/media, beauty/style/entertainment space a strong plus.
- Expertise with syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore. Familiarity with New Age, Telmar, MEMRI or IMS preferred.
- Comfort with Excel is a must; familiarity with comScore, Google Analytics, Google Trends is a plus.
- Knowledge/expertise with data visualization tools. Familiarity with Looker is a plus.
- Excellent research synthesis skills enabling you to draw out key insights.
- Stellar communication and data storytelling skills.
- Experience presenting results to both technical and non-technical audiences.
- Solid problem-solving skills and inquisitive nature.
Responsibilities
- Become an expert on the Beauty, Style, and Entertainment audiences and be the market expert on vertical‑related topics.
- Uncover insights from first-party data to support advertising partnerships and campaigns.
- Advise Marketing, Editorial, and Sales teams on brand management and sales initiatives.
- Consult on in-house quantitative consumer research studies to provide unique client insights.
Skills
Education
Tools
Job description
People Inc. is looking for a Sr. Analyst of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first‑party data is at the heart of informing everything we do— and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and AllRecipes).
Senior Analyst
People Inc. is looking for a Sr. Analyst of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first‑party data is at the heart of informing everything we do— and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and AllRecipes).
Hybrid 3x a week – New York. In‑office expectations: this position is hybrid in‑office, with the ability to work remotely for up to 2 days per week.
Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.
- Become an expert on the Beauty, Style, and Entertainment audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical‑related.
- Uncover insights and use them to craft compelling stories, rooted in our first‑party data, to support existing and new advertising partnerships and campaigns. For example, common analyses would be focused on supporting RFPs and day‑to‑day ad hoc requests. Skills that would benefit this role include:
- Expertise in working with large data sets to synthesize information and draw out key insights
- Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions
- Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives.
- Consult on the design of in‑house quantitative consumer research studies that provide unique insights for our clients and partners.
Education: College degree required.
- Minimum of 3‑5 years conducting research and analytics in the digital/media landscape, and/or the beauty/style/entertainment space – experience in both a strong plus
- Expertise with various syndicated research sources: MRI‑SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore. Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
- Comfortability with Excel is a must, familiarity with comScore, Google Analytics, Google Trends is a plus
- Knowledge/expertise with data visualization tools. Familiarity with Looker is a plus.
- Excellent research synthesis skills allowing you to draw out key insights
- Stellar communication and data storytelling skills
- Experience presenting results to both technical and non‑technical audiences
- Solid problem‑solving skills and inquisitive nature allowing you to deliver effective research
- Strong desire to increase your understanding of the beauty, style, and entertainment sectors
% Travel Required (Approximate): N/A
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here: https://www.e-verify.gov/employees
Salary: New York: $70,000.00 – $85,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short‑and‑long‑term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10‑12 paid holidays annually, and generous paid parental leave (birthing and non‑birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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