Senior Marketing Manager, Private Funds

Cooley LLP; Iowa; Hybrid; USD 120,000 - 175,000; Full time

Job summary

Cooley LLP is seeking a Business Marketing Manager for Private Co's, Fund Formation to lead strategic marketing initiatives, pitches, events and bios while collaborating across the Marketing & Client Development organization in a hybrid work setting.

The role emphasizes leadership, cross-functional collaboration and brand consistency within a global law firm. Competitive compensation and comprehensive benefits are offered.

Qualifications

• 5+ years applicable experience in the field (e.g., marketing or business development).
• Prior professional services industry experience and/or B2B marketing experience.

Responsibilities

• Workflow Management: Oversee the 'Front Door' for MCD requests, managing intake and prioritization of marketing and sales enablement needs.
• Standard Pitch & Proposal Management: Prepare and customize standard pitches and capability statements with quality and brand consistency.
• Liaison for Digital & Creative Enablers: Partner with Strategy & Enablement teams for BU assets and campaign updates.
• Project Management of Chambers/Rankings: Manage timelines, data collection, and internal review for legal directory submissions.
• Practice-Led Event Coordination: Execute boutique client events and coordinate with Events for larger activations.
• Asset & Bio Stewardship: Maintain and refresh practice-specific content, including partner bios and descriptions.
• Market Research Implementation: Coordinate buyer behavior and marketplace trends research for annual planning.
• Lateral Attorney Enablement: Lead marketing onboarding for lateral attorneys within the practice framework.
• People Leader: Supervise and mentor direct reports, ensure staffing coverage and time-off compliance, support development and HR processes.

Skills

Attention to detail

Communication skills

Team collaboration

Problem solving

Digital mindset

Education

Bachelor's degree

Tools

MS Office

iManage

Job description

Cooley LLP is seeking a Business Marketing Manager for Private Co's, Fund Formation to lead strategic marketing initiatives, pitches, events and bios while collaborating across the Marketing & Client Development organization in a hybrid work setting.

The role emphasizes leadership, cross-functional collaboration and brand consistency within a global law firm. Competitive compensation and comprehensive benefits are offered.