Fund Formation Marketing Manager - Hybrid

Cooley LLP; United States; Hybrid; USD 120,000 - 175,000; Full time

Benefits offered by this job

Competitive compensation

Excellent benefits package

PTO 21 days

Job summary

Cooley LLP is seeking a Business Marketing Manager for Private Co's, Fund Formation to join the Marketing and Client Development team in a hybrid capacity. The role focuses on strategic marketing support, pitches, and client events for private funds and related practice areas.

The position requires 5+ years in marketing within professional services, strong leadership, and excellent communication. The firm offers a competitive compensation package and comprehensive benefits in a hybrid work

Qualifications

• 5+ years in marketing or business development within professional services.
• Experience in B2B marketing; prior legal industry is preferred.
• Ability to lead and mentor direct reports; supervisory experience.
• Strong written and verbal communication and presentation skills.
• Digital-first mindset with strong attention to detail.

Responsibilities

• Oversee the intake and prioritization of marketing and sales enablement needs.
• Manage preparation and customization of pitches and capability statements.
• Coordinate with digital and creative teams for asset updates.
• Lead timelines and data collection for rankings and directories.
• Direct boutique client events and liaise with events team for larger activations.
• Manage content, bios and practice descriptions across materials.
• Coordinate market research for annual planning and buyer behavior.
• Lead onboarding for lateral attorneys into the marketing framework.
• Supervise direct reports and ensure policy compliance.

Skills

Marketing / Business development

Project management

Leadership / supervision

Communication / presentation

Digital marketing mindset

Education

Bachelor’s degree

Tools

Microsoft Office

iManage

Firm applications

Job description

Cooley LLP is seeking a Business Marketing Manager for Private Co's, Fund Formation to join the Marketing and Client Development team in a hybrid capacity. The role focuses on strategic marketing support, pitches, and client events for private funds and related practice areas.

The position requires 5+ years in marketing within professional services, strong leadership, and excellent communication. The firm offers a competitive compensation package and comprehensive benefits in a hybrid work