Senior Marketing Manager – Paid Media (Financial Services)

Fundamental Group; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading company in marketing technology seeks a Senior Marketing Manager for paid media, particularly focused on financial services. You will oversee multi-channel campaigns and collaborate with stakeholders to drive brand goals. The role offers growth opportunities and a competitive salary in a dynamic work environment.

Benefits

Competitive salary and discretionary bonus

Paid time off, increasing with tenure

Flexible, hybrid working options

Healthcare coverage

Recognition and rewards programs

Career growth opportunities

100% Club vacation award

Qualifications

• 5+ years of marketing experience, preferably in financial services.
• Hands-on experience with LinkedIn Campaign Manager and other management tools.
• Proficient in project management and excellent communication skills.

Responsibilities

• Execute paid media campaigns across all channels, including LinkedIn.
• Act as a liaison between stakeholders and media partners.
• Deliver detailed campaign performance reporting and insights.

Skills

Campaign Management

Stakeholder Management

Digital Media Platforms

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

LinkedIn Campaign Manager

Google Ads

Hearsay

Talkwalker

Job description

Job Title: Senior Marketing Manager – Paid Media (Financial Services)

Department: Media Asset Management

Reporting to (job title): Managing Director, USA

Location: New York City

About Us

The Fundamental Group started out as a media agency, specialising in clients within the Asset Management and Higher Education sectors. Our vision was to become a leading specialist, and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.

Over the past 20 years, we have grown into a marketing technology group which numbers over 170 people globally. With a strategic presence across the globe, our offices span key locations including London, Boston, Hong Kong and Sydney.

The Role

We are seeking an experienced and proactive Senior Marketing Manager to support the execution of a Tier 1 asset manager’s paid media strategy across all channels, including social, search, and digital, with a specialization in integrated campaign execution on LinkedIn. Physically sitting within the New York marketing organization and working closely with internal stakeholders and external partners, this role will help lead the planning, implementation, and performance analysis of media campaigns that support brand, content, and product marketing initiatives.

This is a high-visibility position that combines strategic thinking with digital media executional precision. The ideal candidate is a confident communicator, an expert in digital media platforms, particularly LinkedIn, and thrives as a self-starter.

You will collaborate regularly with firm marketing leadership, creative and compliance teams, and media agency partners to deliver integrated campaign solutions that meet business objectives and adhere to brand and regulatory standards.

This is an outstanding opportunity to work with a Tier 1 brand and market leader.

Key Responsibilities

• Work with agency partners to execute paid media campaigns across all channels including LinkedIn, digital, and search, supporting a range of institutional and intermediary initiatives in the US, Canada, and Latin America
• Act as a strategic liaison between firm stakeholders and media partners to ensure campaigns are delivered on time, on brand, and on budget – offering informed guidance on objectives, formats, and content to optimize performance against business objectives
• Guide the firm’s marketing team in the development of creative assets with program leads and agency partners, including partnering with design resources and ensuring compliance with internal review processes
• Translate firm marketing objectives into actionable media plans and reporting frameworks, preparing and delivering reports for leadership
• Deliver detailed campaign performance reporting to marketing leadership and stakeholders, extracting insights, and providing clear, data-informed recommendations for optimization
• Collaborate with channel marketers, investment writers, and analytics teams within the firm to align media efforts with broader marketing goals
• Stay informed on platform innovations, media trends, and industry benchmarks to drive ongoing improvements

Qualifications:

• 5+ years of marketing experience, ideally in financial services or within an agency supporting B2B clients
• Proven hands-on experience with LinkedIn Campaign Manager and other social management and listening tools (Hearsay, Talkwalker). Experience across Google Ads, and display media platforms is a plus.
• Project Management experience from ideation to execution across multiple channels
• Strong understanding of campaign lifecycle: planning, asset development, trafficking, monitoring, and reporting
• Excellent organizational and communication skills; adept at stakeholder management
• Experience collaborating with creative, content, and analytics teams
• Ability to work independently and proactively in a complex environment
• Bachelor’s degree in Marketing, Communications, or related field

What we offer:

• A dynamic place to work in a contemporary, team focused and forward-thinking company
• Supportive, friendly colleagues who work together to achieve shared goals
• Competitive salary and a discretionary bonus
• Paid time off, increasing with tenure
• Flexible, hybrid working
• Healthcare coverage, including medical, dental, vision, life cover, and paid parental leave
• Career growth opportunities: We’re committed to your success and offer recognition, rewards, and the training and support needed for advancement
• 100% Club: A prestigious, peer-nominated award where top performers earn an all-expenses-paid vacation (previous destinations include Dubai, skiing in France, diving in the Red Sea, and Mykonos)

If you’re looking for a company that values your contributions, invests in your development, and offers exciting rewards, Fundamental Media is the place for you!

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/beliefs, sexual orientation, or age.

Personal data collected will be used for recruitment purposes only. Strictly no agencies.