Senior Marketing Manager - Omnichannel & Insights

Lumexa Imaging, Inc.; Raleigh (NC); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Lumexa Imaging, Inc. seeks a Senior Marketing Manager to lead omni-channel, insights-based marketing for our outpatient imaging brands. You will shape online strategy, measure impact across web, social and CRM, and collaborate with Sales to drive demand.

A background in healthcare or medical technology is a plus. Reporting to the Sr. Director of Marketing, this role offers flexible remote options or a Raleigh, NC office presence, with preference for candidates in NC, OK, or PA.

Qualifications

• Bachelor’s degree in Business, Marketing or other relevant area.
• 5+ years of marketing/brand management with emphasis in online strategy.
• Experience in healthcare or consumer services is a plus.
• Ability to work in a highly matrixed organization and deliver results.
• Strong communication and project management skills.

Responsibilities

• Execute Brand Strategy and Omni-Channel Marketing Campaigns across digital and traditional media.
• Develop insights-led marketing content and ensure alignment with priorities.
• Manage marketing mix, segmentation, targeting and KPI reporting.
• Collaborate with Sales to activate brands within the channel and support promotions.
• Lead digital and social initiatives including SEO/SEM, website updates, CRM, and AI content development.
• Track trends and evaluate platforms to optimize spend and performance.

Skills

Insights-based marketing

Omni-channel execution

Content strategy

Digital marketing

Analytics & measurement

Cross-functional collaboration

CRM & email marketing

Social media management

Education

Bachelor’s degree in Business or Marketing

Tools

WordPress

Elementor

Google Analytics

CRM platforms

Canva

Hootsuite

Adobe Creative Suite

Marketo

Job description

Lumexa Imaging, Inc. seeks a Senior Marketing Manager to lead omni-channel, insights-based marketing for our outpatient imaging brands. You will shape online strategy, measure impact across web, social and CRM, and collaborate with Sales to drive demand.

A background in healthcare or medical technology is a plus. Reporting to the Sr. Director of Marketing, this role offers flexible remote options or a Raleigh, NC office presence, with preference for candidates in NC, OK, or PA.