Marketing Director

Lumira Search; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

A high-growth digital mental health company in the U.S. seeks a Director of Marketing to lead their marketing strategy across B2C and B2B channels. The ideal candidate will have senior marketing leadership experience in digital health, a strong track record in performance marketing, and expertise in compliance for regulated products. Responsibilities include scaling multi-channel acquisition and building a trusted brand that improves access to mental health care. This role is critical for defining the company's position in a competitive landscape.

Qualifications

• Senior marketing leadership experience in digital health, healthcare, or high-growth tech.
• Strong track record in performance marketing and brand building.
• Experience marketing regulated products with an understanding of compliance.
• Deep knowledge of acquisition channels, funnel optimisation, and lifecycle marketing.
• Data-driven, with the ability to translate insights into action.

Responsibilities

• Define and lead the marketing strategy, aligned with growth objectives.
• Build and scale multi-channel acquisition across digital, paid, organic, and partnerships.
• Own brand positioning and messaging across patients, employers, and payers.
• Partner with Product and Growth to optimise the user journey.
• Use data and analytics to drive performance and optimise ROI.
• Develop content that educates, engages, and builds trust.
• Ensure marketing aligns with clinical and compliance standards.
• Build and lead a high-performing team.

Skills

Senior marketing leadership experience in digital health

Strong track record in performance marketing

Experience marketing regulated products

Deep knowledge of acquisition channels

Data-driven decision making

Experience working cross-functionally

Passion for improving mental health care access

Job description

Lumira are exclusively partnering with a high-growth digital mental health company in the U.S. to appoint a Director of Marketing.

Working closely with Product, Growth, and Clinical leadership, this individual will define and scale the company’s marketing strategy as the organisation continues its rapid expansion.

This is a critical leadership role focused on building a high-performing marketing function that drives brand awareness, patient acquisition, and engagement, while clearly communicating the company’s differentiated, technology-enabled care model.

Role Overview:

This leader will own the end-to-end marketing strategy across both B2C and B2B channels, shaping the company’s position in an increasingly competitive mental health landscape. The role requires a blend of strategic thinking, execution, and data-driven decision making to accelerate growth.

You will work cross-functionally with Product, Growth, Clinical, and Leadership teams to develop campaigns, optimise acquisition funnels, and build a trusted, mission-led brand.

What you will do:

• Define and lead the marketing strategy, aligned with growth objectives and business goals
• Build and scale multi-channel acquisition across digital, paid, organic, and partnerships
• Own brand positioning and messaging across patients, employers, and payers
• Partner with Product and Growth to optimise the end-to-end user journey
• Use data and analytics to drive performance and optimise ROI
• Develop content that educates, engages, and builds trust in a regulated environment
• Ensure marketing aligns with clinical and compliance standards
• Build and lead a high-performing team
• Bring customer and market insights into product and growth strategy

What we are looking for:

• Senior marketing leadership experience in digital health, healthcare, or high-growth tech
• Strong track record in performance marketing and brand building
• Experience marketing regulated products with an understanding of compliance
• Deep knowledge of acquisition channels, funnel optimisation, and lifecycle marketing
• Data-driven, with the ability to translate insights into action
• Experience working cross-functionally with Product, Growth, and Leadership teams
• Passion for improving access to high-quality mental health care and building trusted brands