Senior Marketing Manager, International

American Heart Association; Dallas (TX); On-site; USD 100,000 - 110,000; Full time

Job summary

American Heart Association seeks a Senior Marketing Manager, International, to lead global marketing strategy for the international resuscitation training portfolio, including RQI Partners collaborations. You will drive GTM, localization, and demand generation across regions and partner with sales, product, and communications teams.

The role includes leading campaigns, analytics, and content localization while managing cross-functional teams and external partners.

Qualifications

• Bachelor’s degree or equivalent in marketing, business, communications, or related field.
• Minimum five years of progressive marketing experience, with emphasis on product marketing, GTM strategy, or demand generation; eight years preferred.
• Experience in healthcare, hospital markets, medical education, or related healthcare sector.

Responsibilities

• Develop and execute global marketing strategy for the international resuscitation portfolio across regions.
• Lead customer and market research, segmentation, competitive analysis, and market-entry planning to identify growth opportunities and priorities.
• Guide value proposition, positioning, and pricing using customer, market, and competitive insights.
• Lead go-to-market strategy and launch planning for new products and portfolio enhancements.
• Develop product positioning, messaging, activation plans, objectives, and success metrics.
• Coordinate launch execution across international regions, sales, product, and external partners.

Skills

Analytical skills

Cross-cultural collaboration

Leadership

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

HubSpot

Salesforce

Job description

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The Senior Marketing Manager, International , leads global marketing strategy and execution for the American Heart Association’s international resuscitation training portfolio, including the Resuscitation Quality Improvement Partners Alliance portfolio.

This role owns go-to-market strategy, market insight, product positioning, launches, demand generation, sales enablement, localization, and customer adoption across international regions. The Senior Marketing Manager partners with sales, business development, product development, communications, regional teams, and RQI Partners; Leads and develops assigned employees and oversees agency and vendor partners, including goal setting, coaching, prioritization, and performance management.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. The location for this position is remote.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

Global Marketing Strategy

• Develop and execute global marketing strategy for the international resuscitation portfolio, translating business, product, and revenue objectives into actionable regional plans.

• Lead customer and market research, segmentation, competitive analysis, and market-entry planning to identify growth opportunities, adoption barriers, and regional priorities.

• Guide value proposition, positioning, and pricing recommendations using customer, market, and competitive insights.

Go-to-Market and Product Launches

• Lead go-to-market strategy and launch planning for new products, programs, and portfolio enhancements.

• Develop product positioning, value propositions, messaging, activation plans, launch objectives, readiness criteria, and performance measures.

• Coordinate launch execution across international regions, sales, product, communications, business development, external partners, and the global conference calendar.

Portfolio and Demand Generation

• Develop integrated campaigns that support product adoption, qualified lead generation, and revenue goals.

• Drive customer acquisition, engagement, retention, and portfolio growth through regional and market-specific programs.

• Lead digital marketing across webinars, email, social media, digital advertising, and marketing automation.

Sales and Channel Enablement

• Partner with international sales leadership and business development to align marketing activity with commercial priorities.

• Develop messaging, presentations, campaign materials, sales tools, and customer-facing content for international sales teams, distributors, and channel partners.

• Train and support channel teams and use market feedback to strengthen programs, tools, and customer experience.

Content and Localization

• Develop and adapt marketing collateral, digital content, presentations, and sales tools for international audiences.

• Lead localization priorities and coordinate with teams responsible for medical, legal, regulatory, and formal localization review.

• Ensure localized content reflects market needs, cultural nuances, language requirements, and brand standards while allowing appropriate regional adaptation.

Cross-Functional Leadership

• Serve as the primary marketing lead across the American Heart Association, RQI Partners, international regions, and relevant internal teams.

• Build alignment across complex global initiatives by clarifying roles, dependencies, decisions, priorities, and execution plans.

• Represent international customer and market needs in product development and communicate portfolio priorities, launch plans, insights, and results.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.

• Minimum of five (5) years of progressively responsible marketing experience, including product marketing, go-to-market strategy, or demand generation. Eight (8) years is preferred.

• Experience in healthcare, hospital markets, medical education, medical devices, or a related healthcare sector.

• Demonstrated success in developing integrated marketing strategies that drive product adoption and revenue growth.

• Experience leading product or program launches across multiple international markets and in environments with varying customer needs and market dynamics.

• Experience partnering with sales teams and developing effective sales and channel enablement programs.

• Strong analytical skills and experience using marketing automation and CRM platforms such as HubSpot and Salesforce.

• Proven ability to lead complex cross-functional initiatives, manage stakeholders, and communicate effectively across international markets; ability to travel internationally up to 20%, including overnight travel.

Preferred Qualifications

• Fluency in a language in addition to English.

• Experience marketing resuscitation training, clinical education, healthcare technology, or hospital-based solutions.

• Experience working with distributors, training networks, licensees, International Training Centers, or other indirect sales channels.

• Experience managing employees, agencies, or vendors and coordinating content through medical, legal, regulatory, or localization review processes.

Compensation & Benefits

The expected pay range will be $100,000 to $110,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.

• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

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