Senior Marketing Manager, Edtech

JoVE; United States; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Competitive base + bonus

Promotion from within

Job summary

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US, accountable for generating marketing qualified leads, converting them to sales qualified opportunities, and delivering sourced pipeline.

You’ll establish how we reach the K-12 market with potential to own the function as it scales, collaborating with sales to hand off and nurture leads across conferences, campaigns, and materials.

Qualifications

• Bachelor's degree in a related field.
• 5+ years in a marketing role, preferably EdTech toward schools.
• Experience in US K-12 market.
• Proven track record of generating qualified leads and pipeline.
• Experience with marketing automation, CRM and analytics tools.

Responsibilities

• Generate and qualify leads for the K-12 segment, collaborating with sales on handoff.
• Drive awareness among teachers, curriculum leads, and district admins.
• Plan and run presence at education conferences and events.
• Create marketing materials for K-12 audiences.
• Optimize strategy based on funnel metrics and market feedback.
• Track ROI and pipeline contribution and improve campaigns.

Skills

Lead generation

Campaign management

Strategic marketing

Communication

Travel willingness

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

CRM tools

Job description

JoVE is the world-leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a Marketing Specialist to build the K-12 demand engine in the US. The role is accountable for generating marketing qualified leads, converting them into sales qualified opportunities, and delivering sourced pipeline. K-12 is a new growth segment for JoVE and you'll establish how we reach this market with the scope to grow into ownership of the function as the segment scales.

Responsibilities

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
• Plan and run our presence at education conferences and events — booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities
• Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback
• Monitor campaign impact and ROI — track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign

Requirements

• A Bachelor's degree
• 5+ years in a marketing role, ideally in EdTech selling into schools or districts
• Good experience in the K12 market in the US.
• A track record of generating qualified leads and pipeline, with the numbers to back it up
• Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar)
• Event and conference marketing experience, with a focus on lead capture and conversion
• Willingness to travel for conferences and events
• Self-directed, results driven and organized

Benefits

• Compensation includes $85,000 in base salary plus bonus. Benefits include medical, dental, vision, 401K insurance and more.
• We're fully remote!
• Our strong promotion from within culture draws a clear path to advance your career with us.

• You will make a direct impact in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.