Senior Marketing Manager, Customer Value

Superior Plus Propane Talent Acquisition; United States; Hybrid; USD 117,000 - 147,000; Full time

Benefits offered by this job

Culture of collaboration

Competitive compensation

Flexible schedules

State-of-the-art tools

LYRA wellness platform

Career growth opportunities

24/7 safety mindset

Job summary

Superior Plus Propane is seeking a Senior Marketing Manager, Customer Value, to lead the design and commercialization of differentiated customer value propositions across the portfolio. Sits within Marketing and collaborates with Commercial teams to convert insights into compelling offers that drive acquisition, retention, loyalty, and lifetime value.

The role connects insights teams with in-market execution, aligns with pricing and product on monetization, and equips Acquisition, Retention,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or related field.
• 8+ years of progressive experience in customer strategy, commercial strategy, product marketing, value proposition development, marketing strategy, or related discipline.
• Experience leading cross-functional initiatives across insights, pricing, product, marketing, sales, and customer experience functions.
• Experience in energy, utilities, home services, or subscription/service industries is plus.
• Track record building business cases and financial assessments that shape commercial decisions.
• Extensive knowledge of customer value proposition design, offer architecture, and commercialization strategy.
• Legal authorization to work in the US.

Responsibilities

• Lead the development and evolution of customer value propositions across segments, products, and service offerings.
• Translate insights, market intelligence, competitive analysis, and customer feedback into differentiated offers and programs.
• Define value frameworks and messaging that articulate competitive advantages beyond price.
• Partner with Pricing and Product to shape offers and monetization approaches.
• Lead loyalty programs and value-added services commercialization.
• Equip Acquisition, Retention, Sales, and Marketing with compelling value narratives.
• Identify unmet needs and opportunities to strengthen competitive positioning.
• Develop business cases and commercialization plans for new offerings and experiences.
• Assess profitability and ROI of propositions and initiatives.
• Monitor performance, adoption, market trends, and competition; optimize accordingly.
• Establish success metrics for propositions and programs.
• Serve as SME on customer value strategy and commercialization.

Skills

Customer strategy

Commercial strategy

Product marketing

Value proposition development

Marketing strategy

Cross-functional collaboration

Customer experience

Business case development

Financial assessment

Value storytelling

Education

Bachelor's degree in Marketing or related field

Tools

Pricing

Product governance

CRM/Marketing systems

Job description

What we will offer you

• Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.




• Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.




• Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.




• Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.




• Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being.




• Opportunity: A continuous focus on professional development with many opportunities for training and career growth.




• Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

Reporting to the VP, Marketing, the Senior Marketing Manager, Customer Value owns the design and commercialization of differentiated customer value propositions across Superior's customer portfolio. Sitting within Marketing and working across the broader Commercial organization, the role converts customer insights, market intelligence, competitive dynamics, and business priorities into compelling offers, programs, services, and experiences that strengthen acquisition, retention, loyalty, and lifetime value.

This is the connective role between the teams that generate insight and the teams that execute in market. It consumes the outputs of Customer & Market Insights, aligns with Pricing and Product on monetization and solution design, and equips Acquisition, Retention, Sales, and Customer Experience with the value narratives and offers they bring to customers. The mandate is singular and clear: given what we know about our customers and markets, define what Superior should offer, how it should be positioned, and how it creates measurable, differentiated value.

What you’ll do:

• Lead the development and evolution of customer value propositions across customer segments, products, and service offerings.




• Translate customer insights, market intelligence, competitive analysis, and customer experience feedback into differentiated offers, programs, and strategic recommendations.




• Define value frameworks and messaging that articulate Superior's competitive advantages beyond price, including service, reliability, convenience, sustainability, and customer experience.




• Partner with Pricing and Product teams to shape offer structures, bundled solutions, and monetization approaches that balance customer value and profitability.




• Lead the strategy and commercialization of loyalty programs, protection plans, subscription and value-added services, and customer engagement initiatives.




• Equip Acquisition, Retention, Sales, and Marketing teams with value propositions and narratives that activate effectively in market.




• Identify unmet customer needs, market gaps, and emerging opportunities to strengthen competitive positioning.




• Develop business cases and commercialization plans for new offerings, services, and experience enhancements.




• Assess the commercial viability, profitability, and return on investment of propositions and related initiatives.




• Monitor proposition performance, customer adoption, market trends, and competitive developments, and recommend optimization opportunities.




• Establish success metrics and performance measures for customer propositions, offers, and programs.




• Serve as the organization's subject matter expert on customer value strategy and commercialization.

What you bring:

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field.




• 8+ years of progressive experience in customer strategy, commercial strategy, product marketing, value proposition development, marketing strategy, or a related discipline




• Experience leading cross-functional initiatives across insights, pricing, product, marketing, sales, and customer experience functions.




• Experience in energy, utilities, home services, or other customer-centric, subscription or service-based industries is considered an asset.




• Demonstrated success developing and commercializing customer value propositions, offers, programs, or service solutions.




• Track record building business cases and financial assessments that have shaped commercial decisions




• Extensive knowledge of customer value proposition design, offer architecture, and commercialization strategy




• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Work Location:

Preference is for candidates to be within Eastern or Central time zone within the US. However, we recognize that the right talent can thrive from anywhere. Candidates outside the Eastern/Central portion of the US will be considered for the right fit.

The expected annual base salary range for this role is $117,000 – 147,000 a year.

This position is also eligible for an annual incentive program.

Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations.

Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at [e-mail] to let us know how we can enhance your experience.