Senior Marketing Manager at Sikich

Feedinkoo: Remote Jobs; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible Time Off

Paid holidays

Wellness program

Flexible work arrangements

Health, dental, vision, life insurance

HSA employer contribution

Parental Bonding Leave

401(k) with employer contributions

CPA exam days

Tuition reimbursement

Employee referral bonus

Client referral bonus

Pet insurance

Volunteer time

Job summary

Sikich seeks a Senior Marketing Manager to shape and drive the marketing strategy for Assurance, Tax and compliance‑related businesses. You will lead a dynamic team to develop growth plans aligned with leadership and execute innovative campaigns for prospective and existing clients.

You will collaborate across units, manage multi‑channel campaigns, measure ROI, mentor staff, and support sales enablement to increase opportunities and visibility.

Qualifications

• Bachelor’s degree or equivalent experience in marketing/related field.
• 3–5 years of B2B marketing experience with a track record of leading teams and campaigns.
• Experience in digital marketing, content marketing, lead generation, and events.

Responsibilities

• Develop and implement growth and marketing strategies aligned with business goals.
• Lead and mentor a high-performing marketing team.
• Manage multi-channel campaigns (digital, content, email, events, social).
• Provide ROI reporting and metrics against goals.
• Monitor competitive activity and customer needs.
• Manage multiple projects concurrently with prioritization.
• Collaborate with business development for marketing and sales enablement initiatives.
• Monitor campaign performance and drive data-driven decisions.
• Assist with onboarding of acquired businesses.

Skills

B2B marketing

Leadership

Digital marketing

Content marketing

Lead generation

Campaign management

Email marketing

SEM

Sales enablement

Account Based Marketing

Analytics

Project management

Communication

Collaboration

Influence & persuasion

Education

Bachelor’s degree in marketing/advertising/communications/PR or related field

Job description

Position Summary

The position of Senior Manager will be responsible for shaping and driving the marketing strategy for Assurance, Tax and compliance-related businesses. This role will lead a dynamic team to develop the growth strategy in alignment with business leadership and will execute innovative marketing campaigns to prospective and existing clients. The Senior Manager will also collaborate closely across other business units and marketing functions to drive consistent and cohesive messaging and marketing strategies.

What will you do in this role

• Develop and implement comprehensive growth and marketing strategies to support evolving business needs, while ensuring alignment with company and brand goals.
• Lead, mentor, and inspire a high‑performing marketing team and foster a collaborative environment to drive innovation and efficiency in campaign execution.
• Oversee and implement the creation and execution of multi‑channel marketing campaigns, including digital, content, email, events, and social media, to generate leads, nurture prospects, and engage and expand relationships with existing clients.
• Provide consistent ROI reporting and metrics against goals set forth.
• Assist in the monitoring of competitive activity and customer needs.
• Manage a variety of marketing projects as assigned, assessing priorities, and coordinating multiple projects concurrently.
• Collaborate with business development teams to create, manage, and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunities.
• Monitor, analyze, and report on campaign performance with granular detail to drive decision making and ongoing strategy.
• Assist with integration and on‑boarding of acquired businesses.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, PR or related field (or equivalent experience).
• Minimum 3‑5 years of experience in B2B marketing, with a proven track record of leading marketing teams and executing successful campaigns. Experience in professional services preferred.
• Proficient in marketing strategies and tactics, including digital marketing, content marketing, lead generation, and events.
• Strong leadership and team management abilities, excellent strategic thinking, analytical skills, and a data‑driven approach.
• Proficient in digital marketing tools and platforms.
• Strong written, verbal, analytical, project management, organizational, presentation, and interpersonal skills.
• Extensive experience in the development of multi‑touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement, and Account Based Marketing.
• Ability to handle several projects simultaneously and embrace agility as changes occur.
• Specific skills/experience:
  • Servant Leader – You are hyper focused on engaging employees, fostering their development, and building a positive culture.
  • Solutions Focused – You see opportunities in every business problem and can develop, articulate, and implement solutions.
  • Collaboration – You are a relationship builder across all levels of the organization and across all business units.
  • Instills Trust – You do what you say, and you follow through on commitments, you act with integrity, you are consistent and are perceived as credible.
  • Impact & Influence Thinking – You gain support for ideas, proposals, and solutions, and get others to act, with or without formal authority, to advance initiatives/objectives.

Benefits

Sikich offers a comprehensive suite of benefits designed to support employee well‑being, professional growth, and work‑life balance.

• Flexible Time Off (FTO) policy – Paid time off is available from the first day of employment, covering personal time, mental/physical health care, vacation, sick leave, etc.
• Paid holidays throughout the year, with additional time off around the last week of the calendar year when client and project work permits.
• Comprehensive wellness program to engage, challenge and empower team members to take responsibility for their wellbeing.
• Flexible work arrangements.
• Health, dental, vision, life, and accident/death/disability insurance options.
• HSA employer contribution.
• Nine (9) paid holidays annually.
• A robust paid Parental Bonding Leave program covering birth, adoption, and foster children.
• 401(k) with employer contributions.
• CPA bonus with four (4) paid exam days and four (4) paid study days.
• Tuition reimbursement.
• Generous employee referral bonus program.
• Client referral bonus program.
• Pet insurance.
• FORCE – Sikich community volunteer program enabling each team member to use up to four hours of paid time annually to volunteer and make a difference in their local communities.

Equal Opportunity Employer

Sikich is an Equal Opportunity Employer M/F/D/V. Official correspondence will come from a Sikich.com email address and applicants/candidates are invited to contact us directly to verify communications.