Senior Marketing Manager, Accessories — GTM Launches

Nex (Playground); San Jose (CA); Hybrid; USD 140,000 - 185,000; Full time

Benefits offered by this job

Competitive compensation package

Flexible working hours

Product-driven culture

Hands-on with gaming tech

Job summary

Nex Playground, the leading family-focused active play system, seeks a Sr. Marketing Manager, Accessories, to own go-to-market for new Nex Playground accessories and merch. This role covers travel cases, skins, protectors, mounting solutions, extra cables, and Nex merch and apparel.

You will lead first-phase launches across D2C, Amazon, and TikTok Shop, proving consumer demand, product-market fit, and healthy margins before handing off to scale the retail team.

Qualifications

• 8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands.
• Proven track record of launching products through D2C and Amazon.
• TikTok Shop or social commerce experience is strongly preferred.

Responsibilities

• Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales.
• Develop positioning, messaging, and launch assets that make each product easy to understand and want.
• Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
• Orchestrate launches across our D2C store, Amazon, and TikTok Shop.
• Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin.
• Design and run tests across pricing, bundles, offers, and creative to learn quickly.
• Build clear recommendations to scale, iterate, or sunset each product based on results.
• Partner with our growth and performance marketing experts to plan and optimize paid, social, and marketplace programs.
• Work with Creative, Content, and Social teams on assets for PDPs, TikTok, email, and the Nex website.
• Coordinate with Product and Operations on launch timing, inventory, and forecasts.
• Brief and manage vendors and partners for merch and apparel programs as needed.
• Package results, consumer insights, and the sell-in story so our retail management team can begin early retailer conversations.
• Transition proven products to the commercial team with a repeatable launch playbook.
• Bring the voice of the customer into every decision, using reviews, social listening, and community feedback.
• Identify gaps and opportunities that shape the future accessories roadmap.

Skills

Go-to-market strategy

Product marketing

D2C & Amazon launches

TikTok Shop / social commerce

Merchandising programs

Tools

TikTok Shop platform

Amazon Seller Central

PDP/assets tools

Job description

Nex Playground, the leading family-focused active play system, seeks a Sr. Marketing Manager, Accessories, to own go-to-market for new Nex Playground accessories and merch. This role covers travel cases, skins, protectors, mounting solutions, extra cables, and Nex merch and apparel.

You will lead first-phase launches across D2C, Amazon, and TikTok Shop, proving consumer demand, product-market fit, and healthy margins before handing off to scale the retail team.