Senior Marketing Manager, Accessories GTM (Hybrid)

Nex; San Jose (CA); Hybrid; USD 140,000 - 185,000; Full time

Job summary

Nex is seeking a Sr. Marketing Manager, Accessories to own the go-to-market for Nex Playground accessories and merchandise, including travel cases, skins, protectors, mounting solutions, extra cables, and apparel.

You will lead Phase 1 launches across D2C, Amazon, and TikTok Shop, proving consumer demand, product-market fit, and a healthy margin before handing off to the commercial team to scale with a repeatable launch playbook.

Qualifications

• 8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands.
• Proven track record of launching products through D2C and Amazon.
• TikTok Shop or social commerce experience is strongly preferred.
• Experience with merchandise or apparel programs is a plus.

Responsibilities

• Phase 1 Go-to-Market: Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales.
• Prove Product-Market Fit: Define success metrics and run tests to learn quickly.
• Cross-Functional Orchestration: Coordinate with growth, creative, and product teams for launches.
• Handoff to Scale: Package results and insights for the retail management team.
• Consumer Insight: Bring the voice of the customer into decisions and roadmap.

Skills

Commercial acumen

Data-driven

Excellent writer

Highly organized

Orchestrator

Test-and-learn

Fast-moving environment

Building products

Job description

Nex is seeking a Sr. Marketing Manager, Accessories to own the go-to-market for Nex Playground accessories and merchandise, including travel cases, skins, protectors, mounting solutions, extra cables, and apparel.

You will lead Phase 1 launches across D2C, Amazon, and TikTok Shop, proving consumer demand, product-market fit, and a healthy margin before handing off to the commercial team to scale with a repeatable launch playbook.