Sr. Marketing Manager, Accessories

Nex (Playground); San Jose (CA); Hybrid; USD 140,000 - 185,000; Full time

Benefits offered by this job

Competitive compensation package

Flexible working hours

Product-driven culture

Hands-on with gaming tech

Job summary

Nex Playground, the leading family-focused active play system, seeks a Sr. Marketing Manager, Accessories, to own go-to-market for new Nex Playground accessories and merch. This role covers travel cases, skins, protectors, mounting solutions, extra cables, and Nex merch and apparel.

You will lead first-phase launches across D2C, Amazon, and TikTok Shop, proving consumer demand, product-market fit, and healthy margins before handing off to scale the retail team.

Qualifications

• 8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands.
• Proven track record of launching products through D2C and Amazon.
• TikTok Shop or social commerce experience is strongly preferred.

Responsibilities

• Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales.
• Develop positioning, messaging, and launch assets that make each product easy to understand and want.
• Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
• Orchestrate launches across our D2C store, Amazon, and TikTok Shop.
• Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin.
• Design and run tests across pricing, bundles, offers, and creative to learn quickly.
• Build clear recommendations to scale, iterate, or sunset each product based on results.
• Partner with our growth and performance marketing experts to plan and optimize paid, social, and marketplace programs.
• Work with Creative, Content, and Social teams on assets for PDPs, TikTok, email, and the Nex website.
• Coordinate with Product and Operations on launch timing, inventory, and forecasts.
• Brief and manage vendors and partners for merch and apparel programs as needed.
• Package results, consumer insights, and the sell-in story so our retail management team can begin early retailer conversations.
• Transition proven products to the commercial team with a repeatable launch playbook.
• Bring the voice of the customer into every decision, using reviews, social listening, and community feedback.
• Identify gaps and opportunities that shape the future accessories roadmap.

Skills

Go-to-market strategy

Product marketing

D2C & Amazon launches

TikTok Shop / social commerce

Merchandising programs

Tools

TikTok Shop platform

Amazon Seller Central

PDP/assets tools

Job description

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.

Nex employees may be expected to collaborate with colleagues across different time zones. Depending on the role and location, occasional travel may also be required for company events, external meetings, and other business-related activities.

Important Notice: To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc. If you receive a suspicious email or message, please do not respond and report it immediately to us.

Location:San Jose, California (Hybrid)
Annual salary:USD 140,000 - USD 185,000
Type:Full Time
Reports to:VP of Marketing

The Role

As our Sr. Marketing Manager, Accessories, you will own go-to-market for new Nex Playground accessories and merchandise. That includes travel cases, skins, protectors, mounting solutions, extra cables, and Nex merch and apparel.

You’ll lead the first phase of every launch: taking new products to market through our direct-to-consumer and e-commerce channels, including Amazon and TikTok Shop. Your job is to prove each product works: real consumer demand, product-market fit, and a healthy margin structure. Once a product is proven, you’ll hand it off to our commercial team to scale into retail, with the story and data they need to start early retailer conversations.

This role is ideal for a marketer who loves launching products, reads the numbers closely, and can orchestrate many teams toward one clear outcome.

What You’ll Do

Phase 1 Go-to-Market

• Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales.
• Develop positioning, messaging, and launch assets that make each product easy to understand and want.
• Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
• Orchestrate launches across our D2C store, Amazon, and TikTok Shop.

Prove Product-Market Fit

• Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin.
• Design and run tests across pricing, bundles, offers, and creative to learn quickly.
• Build clear recommendations to scale, iterate, or sunset each product based on results.

Cross-Functional Orchestration

• Partner with our growth and performance marketing experts to plan and optimize paid, social, and marketplace programs.
• Work with Creative, Content, and Social teams on assets for PDPs, TikTok, email, and the Nex website.
• Coordinate with Product and Operations on launch timing, inventory, and forecasts.
• Brief and manage vendors and partners for merch and apparel programs as needed.

Handoff to Scale

• Package results, consumer insights, and the sell-in story so our retail management team can begin early retailer conversations.
• Transition proven products to the commercial team with a repeatable launch playbook.

Consumer Insight

• Bring the voice of the customer into every decision, using reviews, social listening, and community feedback.
• Identify gaps and opportunities that shape the future accessories roadmap.

What You’ll Bring

Experience

• 8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands.
• A proven track record of launching products through D2C and Amazon.
• TikTok Shop or social commerce experience is strongly preferred.
• Experience with merchandise or apparel programs is a plus.

Skills & Strengths

• Strong commercial acumen across unit economics, pricing, margin, and demand forecasting.
• Data-driven decision maker who is comfortable with marketplace, e-commerce, and marketing analytics.
• Excellent writer and storyteller who can make simple products feel compelling.
• Highly organized, with the ability to run several launches at once.

Collaboration & Mindset

• A natural orchestrator who aligns people without needing direct authority.
• Test-and-learn mindset, with the judgment to move fast and the discipline to measure.
• Comfortable in a small, fast-moving environment with evolving priorities.
• Passion for building products and experiences that families love.

What Success Looks Like

• A clear accessories roadmap that has cross-functional alignment of new accessories and merch that complement our platform & ecosystem strategy
• A customer-led insights process that guides and supports key decisions on new products, driven by tangible market and customer research
• Business plans and GTM plans that are fully documented and positioned for success with sign-off from the leadership team before new accessories move into production and marketing team action around the plan
• Clear messaging, value proposition, and pricing recommendations for new products that support the business plan/thesis
• Successful GTM orchestration across multiple internal teams, from the product teams to the marketing communications teams that assemble the creative and deliverables to drive new launches, meet the sales goals, and sustain the business plan
• Initial learnings in market with a first launch phase of growth to validate the business contribution of the accessory and establish a growth path before broader commercial business development (retail development, international expansion, etc)

We Offer

• Competitive compensation package.
• Flexible working hours and vacation policy.
• Product-driven culture that treasures talents and individual growth.
• Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field

Nex is located in San Jose, California, USA and HongKong. Learn more about us at https://www.nexplayground.com/about.
We encourage applications even if you don’t meet more than 50% of the requirements — we believe that experience comes in many forms!

Nex is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, gender identity, and sexual orientation), national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law. This policy applies to all individuals at every stage of the employment relationship, including all current and prospective employees, and covers all employment decisions including recruitment, hiring, job assignment, promotion, compensation, benefits, training, discipline and termination.

We are committed to providing a workplace free from discrimination and harassment and to fostering an inclusive environment for all employees.