Senior B2B Marketing Manager, Lifecycle & ABM

Vizient, Inc.; Chicago (IL); On-site; USD 77,000 - 135,000; Full time

Benefits offered by this job

Comprehensive benefits plan

Job summary

Vizient, Inc. seeks a marketing professional to translate strategy into integrated client lifecycle campaigns across ABM motions.

You will partner with Sales, Account Management, Product Marketing, and cross-functional teams to deliver personalized, measurable experiences that strengthen product adoption and value. You will leverage client insights, marketing technology, and multi-channel engagement to drive engagement, retention, renewal, and expansion, while supporting business growth and

Qualifications

• 5+ years of experience in B2B marketing, including client lifecycle, retention, or account-based marketing.
• Experience using marketing automation and CRM platforms to execute and measure campaigns.
• Experience collaborating with Sales, Account Management, and cross-functional teams.
• Strong project management, prioritization, and organizational skills.
• Excellent written and verbal communication with storytelling capabilities.

Responsibilities

• Develop and execute client lifecycle campaign strategies across 1: many, 1: few, and 1:1 ABM motions.
• Manage end-to-end integrated campaign execution, ensuring timelines and brand standards.
• Partner with Sales and Account Management to identify priority client accounts and align engagement strategies.
• Develop and optimize targeted content and assets based on client needs and lifecycle stages.
• Create client case studies demonstrating measurable outcomes and value.

Skills

B2B marketing

Marketing automation

CRM platforms

Communication skills

Project management

Education

Relevant degree

Job description

Vizient, Inc. seeks a marketing professional to translate strategy into integrated client lifecycle campaigns across ABM motions.

You will partner with Sales, Account Management, Product Marketing, and cross-functional teams to deliver personalized, measurable experiences that strengthen product adoption and value. You will leverage client insights, marketing technology, and multi-channel engagement to drive engagement, retention, renewal, and expansion, while supporting business growth and