Marketing Specialist

Brilliant®; United States; On-site; USD 55,000 - 75,000; Full time

Job summary

Brilliant is seeking a Marketing Specialist to support the Manager in our Beauty/Wellness division. This hands-on role drives content, web updates, CRM campaigns, event production, and daily marketing operations onsite in Bolingbrook.

The ideal candidate has 2–4 years in marketing (agency or in-house) with experience in beauty or wellness sectors, strong writing/editing skills, and proficiency with WordPress, HubSpot/Salesforce, and Canva.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred (equivalent experience considered)
• 2–4 years of marketing experience in coordinator, associate, or specialist capacity — agency or in-house both welcome
• 2+ years of experience in beauty, health, or wellness sectors
• Working knowledge of a CRM/marketing automation platform (HubSpot, Salesforce, or similar) and a CMS (WordPress or similar)
• Strong writing and editing skills; comfortable with basic content design/QA; Canva experience; Adobe InDesign or Illustrator a plus
• Proficiency with standard marketing and project-management tools (Asana or similar)
• Interest in Beauty, Wellness, Manufacturing and/or consumer packaged goods space - a Must

Responsibilities

• Draft and edit marketing copy; manage editorial/blog calendar and CMS
• Create designs for ads, website, socials using Canva and other tools
• Own routine SEO content updates and monthly SEO/content-gap review
• Stay up to date on industry trends and create content based on analyses
• QA all published content for brand and spec compliance before going live
• Maintain CRM contact records and resolve duplicates; support lead entry after events
• Draft, edit and manage email campaigns and monitor engagement
• Draft and edit social media copy; manage day-to-day social content calendar
• Monitor and respond to social engagement within SLA; escalate high-visibility items
• Coordinate event and trade-show logistics; plan photo/video shoots and 60-day production planning
• Triage marketing request inbox and daily task list; maintain master calendar and SOPs

Skills

Writing & editing

Content marketing

Project management

CRM/MA familiarity

Market research insights

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Salesforce

WordPress

Canva

Adobe InDesign

Illustrator

Asana

Job description

Our client is growing and needs a Marketing Specialist to help the Manager in their Beauty/Wellness company.

*Onsite in Bolingbrook*

The Marketing Associate is the execution engine of the Strategy, Marketing & Communications department — the person who turns approved strategy into published content, live campaigns, on-time events, and clean data, every day. This is a hands-on, high-throughput role across content and web, digital assets and CRM, event production, reporting, and day-to-day marketing operations, with room to grow toward channel ownership or a future marketing-manager track as the department scales.

RESPONSIBILITIES:

Content, Copy & Web

• Draft and edit marketing copy; manage the editorial/blog calendar and website content management system (CMS)
• Create designs for ads, website, socials, and other channels using Canva and other tools
• Own routine SEO content updates and monthly SEO/content-gap review, escalating recommendations to the Senior Manager
• Stay up to date on industry trends and create content based upon analyses
• QA all published content for brand and spec compliance before it goes live

Digital Assets & Inventory

Maintain digital asset library hygiene and naming conventions for internal and external stakeholders

• Manage physical marketing inventory (promotional items, event stock)

CRM & Email

Maintain CRM contact records (HubSpot/Salesforce) and resolve duplicates; support lead entry after events

• Maintain CRM list segmentation and data cleanliness
• Draft, edit and manage email campaigns and monitor and report on engagement
• Draft and edit social media copy
• Own the day-to-day social content calendar and standard post scheduling
• Monitor and respond to social engagement within SLA; escalat negative sentiment or high-visibility items to the Senior Manager

*2112*

Events & Production

• Coordinate event and trade-show logistics, vendor confirmations, and on-site checklists
• Plan photo/video shoots and manage 60-day-out production planning for upcoming events

Operations & Admin

• Triage marketing request inbox and daily task list; Identify bottlenecks and elevate items at risk
• Maintain the master marketing calendar (2-week rolling visibility) and keep SOPs current

KNOWLEDGE AND SKILLS:

• Working knowledge of a CRM/marketing automation platform (HubSpot, Salesforce, or similar) and a CMS (Wordpress or similar)
• Ability to research in market data tools such as Mintel, Euromonitor, Nielsen
• Solid writing and editing skills; comfortable with basic content design/QA, experience with design tools such as Canva; Adobe InDesign or Illustrator a plus
• Proficiency with standard marketing and project-management tech stack tools (Asana or similar)
• Interest in the Beauty, Wellness, Manufacturing and/or consumer packed goods space - a Must

EDUCATION/EXPERIENCE:

Bachelor's degree in Marketing, Communications, or related field preferred (equivalent experience considered)

• 2–4 years of marketing experience in a coordinator, associate, or specialist capacity — agency or in-house both welcome
• 2+ years of experience in beauty, health, or wellness sectors

System: WordPress, HubSpot, Salesforce

• Onsite Hours: M-F 8:30AM-5:30PM