Senior Marketing Manager

COPA Soccer Training Center; Walnut Creek (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Join a leading soccer training center as a Senior Marketing Manager, where you'll drive all marketing efforts and shape the brand's voice. This role offers the chance to manage campaigns, develop strategies, and engage with the community. If you're passionate about storytelling and branding, this is your opportunity to make a significant impact in a rapidly growing organization.

Qualifications

• 3-5+ years of marketing experience, preferably in sports or youth-focused sectors.
• Proven track record of managing and scaling marketing campaigns.
• Strong knowledge of SEO and web performance tracking.

Responsibilities

• Manage and grow COPA STC's social media platforms.
• Own end-to-end marketing for all programs and events.
• Develop and execute SEO strategy to increase organic visibility.

Skills

Storytelling

Branding

Data Analysis

Social Media Management

SEO

Content Creation

Education

Bachelor's Degree in Marketing

Tools

Google Analytics

HubSpot

Adobe Suite

Job description

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About COPA STC

COPA Soccer Training Center (COPA STC) is a world-class soccer training facility dedicated to Talent Identification and athlete development. We are pioneers in using technology and data to advance soccer performance, helping players of all ages and skill levels reach their full potential. In addition to high-performance training, we are a hub for community engagement, offering a wide range of programs for youth, adults, and families.

About COPA STC

COPA Soccer Training Center (COPA STC) is a world-class soccer training facility dedicated to Talent Identification and athlete development. We are pioneers in using technology and data to advance soccer performance, helping players of all ages and skill levels reach their full potential. In addition to high-performance training, we are a hub for community engagement, offering a wide range of programs for youth, adults, and families.

About The Role

COPA STC is seeking a Senior Marketing Manager to lead all marketing efforts and shape the voice of the brand across every channel. This is a high-impact, high-ownership role where the right candidate will serve as a one-person marketing powerhouse—driving strategy, executing campaigns, and delivering results.

This is a rare opportunity to truly take the reins of an emerging brand with a story worth telling. As the sole marketing leader, you won’t just manage campaigns—you’ll own the narrative, call the shots, and shape how the world sees COPA STC. If you’re ready to roll up your sleeves and bring your full-stack marketing skills to the table, this role gives you the runway to build something bold from the ground up.

From social storytelling to data-driven campaigns, SEO optimization to on-site content creation—you’ll be at the helm of all marketing efforts to ensure that COPA STC’s programs, events, and culture are visible, compelling, and impactful.

Key Responsibilities

• Manage and grow all COPA STC social media platforms (Instagram, Facebook, X, LinkedIn, YouTube, TikTok), maintaining a voice that aligns with both our mission and our community.
• Launch and oversee COPA East Bay, capturing the everyday energy of our facility—highlighting athletes, staff, events, and the vibrant community inside our walls.
• Own end-to-end marketing for all programs and events: planning, execution, copywriting, visual assets, and performance analysis across email, social, web, and print.
• Own and manage COPA STC’s HubSpot platform, ensuring clean data management, campaign tracking, segmented communications, and marketing automation that drives engagement and conversions.
• Develop and execute an SEO strategy to increase organic visibility; monitor keyword performance, on-page optimization, and backlink development.
• Track, report, and optimize website performance using tools like Google Analytics, Search Console, and other tracking platforms.
• Create and implement targeted email campaigns and newsletters that align with business goals and key seasonal moments.
• Produce high-quality photo, video, and written content in real-time during training, competitions, and community events.
• Manage website content and updates, ensuring timely promotion of offerings and a consistent user experience.
• Build marketing calendars aligned with internal goals, coordinating with coaching, events, membership, and leadership teams.
• Monitor social and digital trends, innovating proactively to keep COPA STC ahead of the curve.
  
  

Who You Are

• A hands-on, high-capacity marketing generalist who thrives on wearing many hats.
• Comfortable being 100% responsible for all marketing outcomes—this role is yours to own.
• Passionate about storytelling, branding, and connecting with diverse audiences.
• Analytical and creative—you use data to inform decisions and creativity to captivate.
• Tech-savvy and experienced with CMS, analytics platforms, and content creation tools.
• Energized by live environments and flexible to work nights/weekends when needed.
  
  

Preferred Qualifications

• 3–5+ years of experience in marketing, with a proven track record of owning and scaling campaigns (sports or youth-focused experience a plus).
• Strong working knowledge of SEO, web performance tracking, Google Analytics, and CMS platforms.
• Proficiency with design and editing tools (Adobe Suite, Canva, CapCut, Final Cut, etc.).
• Skilled in both short-form and long-form content creation.
• Comfortable with front-end website editing and performance optimization.
  
  

Why Join COPA STC?

Lead the Story of the Most Unique Soccer Training Center in North America

COPA STC is more than a sports facility—it’s the most technologically advanced soccer training center on the continent, built around the world’s most powerful soccer training tools and a completely immersive athletic experience. As our Senior Marketing Manager, you’ll be the creative force behind how we communicate that to the world. You'll have the autonomy to craft the storyline, test bold ideas, and shape our brand identity as we scale.

• Be the architect of a powerful brand at a rapidly growing, tech-forward sports organization.
• Immerse yourself in a unique culture that combines performance, innovation, and community.
• Own the full marketing function—your fingerprints will be on everything from brand to conversions.
• Hands-on, fast-paced, and endlessly creative—no two days are ever the same.
  
  

If you're ready to lead, create, execute, and drive real impact—join us and help make COPA STC the most talked-about soccer training facility in the country.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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