Senior Marketing Manager

Lighthouse Autism Center; South Bend (IN); Remote; USD 75,000 - 100,000; Full time

Job summary

Lighthouse Autism Center is seeking a Senior Marketing Manager to lead marketing functions, develop strategies, and drive brand awareness for their mission to support families affected by autism. This remote position offers the opportunity to make a significant impact in a growing organization focused on delivering compassionate ABA therapy services.

Benefits

Collaborative team environment

Impactful mission-driven work

Qualifications

• 7+ years of experience in marketing, emphasizing digital marketing.
• Proven record of successful marketing strategy execution.
• Strong analytical, communication and problem-solving skills.

Responsibilities

• Develop and implement comprehensive marketing plans aligned with goals.
• Lead all digital marketing efforts including SEO/SEM and social media.
• Plan and execute integrated marketing campaigns.

Skills

Digital Marketing

Strategic Planning

Content Creation

SEO/SEM

Data Analysis

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

CRM systems

Marketing automation tools

Web analytics platforms

Job description

Join to apply for the Senior Marketing Manager role at Lighthouse Autism Center

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About Us

LAC is a mission-driven organization dedicated to providing exceptional Applied Behavior Analysis (ABA) therapy services to children with autism and their families. We believe in compassionate, evidence-based care—and we’re looking for a marketing leader who shares that passion.

Description

About Us

LAC is a mission-driven organization dedicated to providing exceptional Applied Behavior Analysis (ABA) therapy services to children with autism and their families. We believe in compassionate, evidence-based care—and we’re looking for a marketing leader who shares that passion.

About The Role

We are seeking a results-oriented and experienced Senior Marketing Manager to lead and execute all of LAC’s marketing functions. In this high-visibility, hands-on role, you will develop and implement marketing strategies that grow brand awareness, generate consumer and referral leads, and support our mission to serve families affected by autism. You’ll initially manage one team member and work closely with leadership across the organization. This is a remote position with travel to South Bend, Indiana as needed.

Responsibilities

Strategic Marketing

• Develop and implement a comprehensive, multi-channel marketing plan aligned with company goals
• Define and track KPIs to measure marketing performance
• Conduct market research and competitive analysis to inform strategy
• Maintain consistent brand messaging and visual identity
  
  

Digital Marketing

• Lead all digital efforts: SEO/SEM, email marketing, social media, content marketing, and paid ads
• Manage the company website to ensure it is optimized and user-friendly
• Use data and analytics to drive performance and improve conversions
  
  

Campaign & Content Execution

• Plan and execute integrated marketing campaigns
• Create high-quality content (blogs, web copy, social media, email newsletters, etc.)
• Collaborate with the sales team to develop referral marketing materials and messaging
  
  

Public Relations & Community Engagement

• Develop PR strategies and write press releases
• Support social media engagement and community event initiatives
• Build relationships with media outlets and local organizations
  
  

Marketing Operations

• Manage vendor and agency relationships
• Oversee budgets, tools, and reporting
• Mentor and guide one marketing team member
  
  

Requirements

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 7+ years of experience in marketing, with a strong focus on digital marketing.
• Proven track record of developing and executing successful marketing strategies in a small company environment.
• Strong understanding of digital marketing principles and best practices, including SEO/SEM, social media, email marketing, and content marketing.
• Excellent writing, communication, and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to plan and lead complex projects/workstreams independently and as part of a team.
• Proficiency in marketing automation tools, CRM systems, and web analytics platforms.
• Experience managing marketing budgets and vendor relationships.
• A passion for helping children with autism
• Experience in the ABA therapy industry or a related healthcare field is preferred
  
  

Why Join LAC?

• Be part of a growing, mission-driven organization making a lasting impact
• See the tangible results of your work in a high-visibility role
• Collaborate with a passionate, purpose-led team

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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