[Hiring] Senior Marketing Manager, Webinars and AI Platforms @Azul

Azul; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company is hiring a remote Senior Marketing Manager to drive execution of their webinar programs and optimize the use of AI platforms. Ideal candidates will have a strategic mindset, with proven project management experience and a passion for data-driven marketing. This contract role ranges from three to five months, offering an exciting opportunity to significantly enhance Azul's marketing efforts.

Qualifications

• 5+ years of direct marketing experience managing webinar programs.
• Proven success with major marketing technologies.
• Strong project management skills and ability to handle multiple projects.

Responsibilities

• Manage end-to-end execution of webinar program and AI platforms.
• Coordinate with marketing teams for campaign launches and product development.
• Optimize workflows and track performance metrics of marketing initiatives.

Skills

Communication

Project Management

Data-driven Marketing

Education

B.S./B.A. Degree in Marketing or related field

Tools

Zoom Webinars

Salesforce

Drift

6Sense

Saleswhale

Job description

Jun 22, 2025 - Azul is hiring a remote Senior Marketing Manager, Webinars and AI Platforms. Location: USA.

Azul is looking for a high-performing, energetic, and results-driven Senior Marketing Manager, Webinars and AI Platforms (Drift, 6Sense, and Saleswhale) and Go-To-Market (GTM) Project Manager who will be driving end-to-end execution of Azul’s webinar program while also owning the use of our AI-driven platforms. The candidate will be part of Azul’s digital marketing team and will be a key player in scaling the growth of Azul’s marketing efforts. The ideal candidate must be detail-oriented, organized, with exceptional project management skills and the ability to collaborate cross-functionally.

This is a three to five month contract role.

Responsibilities

1. Webinar Program Management
2. Plan, manage, and execute high-impact webinars hosted by Azul. Manage all communications and promotions including demand generation email invitations, social promotions, follow-up emails, as well as internal collaboration and communications of the webinars to sales and marketing teams.
3. Work with our Director of Campaigns, team of developer advocates, product marketers, partner marketing, and customer success to brainstorm, coordinate, plan, and execute webinars on a variety of topics.
4. Manage logistics including registration setup, promotion, technology setup (e.g., Zoom), and post-event analytics.
5. Track performance, attendance, engagement, and attribution; continuously optimize webinars.
6. Work closely with SDRs to follow up on attendees and ensure MQLs are properly followed-up with.

1. AI Platform Ownership
2. Serve as platform owner for Drift (conversational email), 6Sense (predictive intelligence), and Saleswhale (AI Sales Assistant).
3. Develop and optimize playbooks, audience segments, and campaign triggers based on AI intent signals and engagement data.
4. Partner with Campaigns, SDR, Marketing Operations to turn AI insights into actionable programs and campaigns.
5. Monitor and report on performance metrics and platform ROI.

1. Go-To-Market (GTM) Project Manager
2. Support upcoming product launches, business development initiatives, and marketing campaigns.
3. Oversee the planning and execution of GTM initiatives, ensuring alignment across teams and timely delivery of key milestones.
4. Stakeholder Coordination: Act as the central point of contact between Marketing, Product Marketing, and cross-functional teams, facilitating clear communication and collaboration.
5. Deliverable Tracking: Manage timelines, dependencies, and deadlines leading up to each launch, proactively identifying and mitigating risks.
6. Process Optimization: Identify opportunities to improve workflows, documentation, and execution strategies for seamless GTM launches.

Qualifications

• 5+ years of direct marketing experience with proven success managing webinar programs and/or marketing technologies.
• Experience working with major platforms (Drift, 6Sense, Saleswhale, Salesforce, or similar AI/ABM platforms)
• Excellent communication and presentation skills.
• Experience with webinar hosting platforms like Zoom Webinars, GoToWebinar, LinkedIn Live, or other webinar tools.
• A passion for numbers. Knows that great marketing and true growth hacking requires good data to interpret what’s working and what’s not.
• A resourceful nature. When something needs to get done, you always find a way to make it happen.
• In-depth knowledge of webinar best practices to continue to optimize webinars.
• Strong project management skills and the ability to plan and execute multiple projects simultaneously.
• Familiarity with marketing and campaign launch processes is required.
• Experience working in B2B enterprise software.
• B.S./B.A. Degree in Marketing or related field, relevant work experience.