Senior Marketing Manager - Smyrna, TN On-Site

Hunter Fan Company; Smyrna (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

Hunter Fan Company is seeking a Senior Marketing Manager to lead demand generation and product marketing initiatives. Located in Smyrna, Tennessee, this in-office position will oversee a $1M+ marketing budget and manage a team to support multiple sales channels including direct sales and eCommerce. The ideal candidate will have over 7 years of marketing experience, expertise in B2B strategies, and familiarity with eCommerce platforms. The role promises to be strategic and impactful, contributing to the company's growth in the industrial sector.

Qualifications

• 7+ years of marketing experience, focusing on B2B strategy.
• Experience managing marketing teams and budgets.
• Proven ability to support multiple sales channels.

Responsibilities

• Lead development of integrated lead generation strategies.
• Establish performance metrics and monitor campaign effectiveness.
• Guide go-to-market strategy for new product launches.

Skills

B2B strategy

Demand generation

Product marketing

Project leadership

Digital analytics

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Shopify

CRM

Marketing automation

Job description

Job Summary

Hunter Industrial & Commercial is seeking a strategic, results-driven Senior Marketing Manager to lead and oversee demand generation, product marketing, and eCommerce initiatives. This role is responsible for setting direction, aligning resources, and driving performance across marketing channels that support multiple sales channels, including direct end users, distribution partners, and eCommerce. This is an in‑office role based in Smyrna, Tennessee, reporting to the Hunter Industrial leadership team. The position will lead a team and agency partners, ensuring marketing strategies are effectively executed to drive pipeline growth, support sales efforts, and successfully launch new products.

Essential Duties and Responsibilities

• Lead and oversee the development of integrated lead generation strategies that support pipeline growth and revenue objectives.
• Establish performance metrics and monitor campaign effectiveness across the marketing funnel, ensuring continuous optimization.
• Guide go‑to‑market strategy and execution for new product launches, including positioning, messaging, and rollout plans.
• Provide strategic direction for eCommerce initiatives, including Shopify platform growth, customer experience, and conversion performance.
• Support and align marketing efforts across multiple sales channels, including:
  • Direct end‑user sales
  • Distributor and representative networks
  • eCommerce and emerging direct sales channels
• Partner closely with sales leadership to ensure marketing programs support revenue goals and enable sales effectiveness.
• Oversee development of sales enablement tools, including presentations, product collateral, and training resources.
• Manage and optimize a $1M+ annual marketing budget, ensuring efficient allocation and measurable ROI.
• Lead, mentor, and develop a high‑performing marketing team, providing guidance, accountability, and professional development.
• Manage external partners and agencies to ensure alignment, quality, and timely execution.
• Drive projects from concept through completion, ensuring deadlines, objectives, and quality standards are met.

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of marketing experience, with a focus on B2B strategy, demand generation, and product marketing.
• Experience managing and developing marketing teams and external partners.
• Proven experience managing $1M+ marketing budgets with accountability for performance outcomes.
• Demonstrated ability to support multiple sales channels, including indirect and partner‑driven models.
• Experience with Shopify or similar eCommerce platforms (strategic oversight preferred).
• Strong project leadership skills with the ability to drive initiatives from ideation through completion.

Preferred Qualifications

• Experience in industrial, commercial, or manufacturing industries.
• Familiarity with distributor‑driven or hybrid sales models.
• Experience supporting eCommerce within a broader multi‑channel sales strategy.
• Strong understanding of CRM, marketing automation, and digital analytics platforms.

Competencies

• Strategic thinking and decision‑making.
• Leadership and team development.
• Cross‑functional collaboration.
• Data‑driven planning and performance management.
• Strong communication and organizational skills.

Work Environment / Physical Requirements

In‑office role based in Smyrna, TN. Occasional travel may be required for trade shows, customer visits, or internal meetings.

Why Join Hunter Industrial

Hunter Industrial is a leader in commercial and industrial airflow solutions, offering innovative products that improve comfort, efficiency, and performance in demanding environments. This role provides the opportunity to shape marketing strategy, support diverse sales channels, and contribute to a growing and evolving business.