B2B Growth Marketing Leader — Demand Gen & eCommerce

Hunter Fan Company; Smyrna (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

Hunter Fan Company is seeking a Senior Marketing Manager to lead demand generation and product marketing initiatives. Located in Smyrna, Tennessee, this in-office position will oversee a $1M+ marketing budget and manage a team to support multiple sales channels including direct sales and eCommerce. The ideal candidate will have over 7 years of marketing experience, expertise in B2B strategies, and familiarity with eCommerce platforms. The role promises to be strategic and impactful, contributing to the company's growth in the industrial sector.

Qualifications

• 7+ years of marketing experience, focusing on B2B strategy.
• Experience managing marketing teams and budgets.
• Proven ability to support multiple sales channels.

Responsibilities

• Lead development of integrated lead generation strategies.
• Establish performance metrics and monitor campaign effectiveness.
• Guide go-to-market strategy for new product launches.

Skills

B2B strategy

Demand generation

Product marketing

Project leadership

Digital analytics

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Shopify

CRM

Marketing automation

Job description

Hunter Fan Company is seeking a Senior Marketing Manager to lead demand generation and product marketing initiatives. Located in Smyrna, Tennessee, this in-office position will oversee a $1M+ marketing budget and manage a team to support multiple sales channels including direct sales and eCommerce. The ideal candidate will have over 7 years of marketing experience, expertise in B2B strategies, and familiarity with eCommerce platforms. The role promises to be strategic and impactful, contributing to the company's growth in the industrial sector.