Senior Marketing Manager

Waterstone Human Capital USA; Seattle (WA); On-site; USD 90,000 - 120,000; Full time

Job summary

Waterstone Human Capital USA is seeking a Senior Marketing Manager based in the Greater Seattle Area. This hybrid position offers the chance to lead product launches and coordinate marketing initiatives across multiple teams. You will be integral in driving customer engagement strategies and ensuring brand consistency through various campaigns.

The ideal candidate will have over 5 years of experience in marketing and excel at managing complex projects while collaborating with diverse teams.

Qualifications

• 5–8+ years of marketing experience.
• Experience managing product launches or integrated marketing campaigns.
• Ability to coordinate multiple teams and stakeholders.

Responsibilities

• Lead product launch coordination across teams.
• Drive the launch of a customer loyalty program.
• Coordinate cross-functional marketing initiatives between teams.

Skills

Project management

Written communication

Verbal communication

Detail-oriented

Collaboration

Job description

Greater Seattle Area | Hybrid | Full Time

A growing consumer products brand in the automotive enthusiast space is seeking a Senior Marketing Manager to help coordinate and elevate its multi channel marketing efforts.

The company has recently expanded its marketing organization and is looking for a strong marketing generalist who thrives at connecting teams, organizing complex initiatives, and driving cohesive campaigns across multiple channels.

This role will act as the central hub across marketing, product, digital, and sales teams to ensure marketing initiatives are aligned, on brand, and executed effectively.

What You'll Do

• Lead product launch coordination across teams, ensuring messaging, timing, and cross channel promotion are aligned
• Partner with retail, wholesale, and direct to consumer teams to develop cohesive promotional campaigns
• Drive the launch of a customer loyalty program, a key strategic initiative for the organization
• Own marketing strategy for national events and industry trade shows, maximizing brand impact and ROI
• Collaborate with digital and ecommerce leaders to ensure online marketing efforts align with broader brand initiatives
• Serve as the brand consistency filter, reviewing customer facing marketing materials across departments
• Coordinate cross functional marketing initiatives between creative, product, sales, and digital teams

What We're Looking For

• 5–8+ years of marketing experience
• Experience managing product launches, promotional calendars, or integrated marketing campaigns
• Strong project management and organizational skills
• Ability to coordinate multiple teams and stakeholders
• Strong written and verbal communication skills
• Detail oriented with a strong focus on brand consistency and execution
• Collaborative, low ego team player who enjoys working in fast moving environments

Preferred Experience

• Consumer products, retail, or multi channel brand environments
• Automotive, enthusiast, outdoor, or lifestyle product categoriesLoyalty program development or launch
• Experience collaborating with ecommerce and digital marketing teams
• Hybrid role based in the Greater Seattle Area
• Expectation of approximately 3 days per week in office to support collaboration with the marketing team

Why This Role

This is an opportunity to join a growing marketing organization that is investing in brand development, customer engagement, and cross channel marketing strategy.

You will play an important role in helping bring structure, coordination, and strategic alignment to a rapidly expanding marketing team.