Senior Marketing Manager

Automatic Data Processing, Inc.; Pleasant Grove (UT); Hybrid; USD 81,000 - 99,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

HSA with company match

401K with company match

PTO

Job summary

KLAS Research is seeking a Marketing Manager to boost visibility and engagement of our research and digital products. You will drive events, SEO, and cross‑channel content to grow web traffic and memberships, while aligning with product and IT to meet user needs.

You’ll lead initiatives across web, email, social, and SMS, building a community around the KLAS brand and measuring success with clear metrics and KRAs.

Qualifications

• 4-8 years of professional marketing experience.
• Strong writing and editing skills, including the ability to create engaging, search-optimized content.
• Experience developing or executing SEO, digital marketing, or audience growth strategies.
• Creativity, initiative, and a results-oriented approach.
• Ability to collaborate across teams, manage competing priorities, receive feedback, and support or lead the work of others.
• Strong user skills with Microsoft Office and online content management systems.
• Experience with SEO tools, HubSpot, Salesforce, or Marketing Cloud is a plus.
• Healthcare industry experience or knowledge is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience. A master’s degree is preferred.

Responsibilities

• Plan, coordinate, and promote external events, including Summits and Cornerstone Conferences, supporting meaningful participation from providers, payers, and vendors.
• Develop and execute SEO strategies for KLAS digital products, web platforms, and blog content.
• Create and coordinate promotional content across web, email, social media, and SMS.
• Set and track marketing objectives and key results related to web growth, user experience, and audience engagement.
• Identify ways to improve the experience of healthcare executives, software vendors, digital health investors, and payer organizations.
• Partner with Product and IT to help ensure KLAS’s digital products meet user needs.
• Build community around the KLAS brand and mission, helping make provider and payer insights more visible and influential.
• Develop metrics and processes to track communication, outreach, and marketing goals.

Skills

Marketing experience

SEO strategies

Content creation

Digital marketing

Audience growth strategies

Collaboration across teams

MS Office

CMS

Education

Bachelor’s degree in Marketing, Communications, or related field; Master’s preferred

Tools

HubSpot

Salesforce

Marketing Cloud

SEO tools

Microsoft Office

Job description

At KLAS, our mission is to improve healthcare by amplifying truth through collaboration, insights, and transparency.

The Marketing Manager helps make KLAS’s research and digital products more visible, useful, and engaging. This role supports growth across web traffic, customer satisfaction, research participation, event attendance, and KLAS memberships. You’ll work with Marketing, Product, IT, and client-facing teams to connect KLAS’s insights with the audiences who can benefit from them.

What You’ll Do

Plan, coordinate, and promote external events, including Summits and Cornerstone Conferences, supporting meaningful participation from providers, payers, and vendors.

Develop and execute SEO strategies for KLAS digital products, web platforms, and blog content.

Create and coordinate promotional content across web, email, social media, and SMS.

Set and track marketing objectives and key results related to web growth, user experience, and audience engagement.

Identify ways to improve the experience of healthcare executives, software vendors, digital health investors, and payer organizations.

Partner with Product and IT to help ensure KLAS’s digital products meet user needs.

Build community around the KLAS brand and mission, helping make provider and payer insights more visible and influential.

Develop metrics and processes to track communication, outreach, and marketing goals.

What You’ll Bring

4-8 years of professional marketing experience.

Strong writing and editing skills, including the ability to create engaging, search-optimized content.

Experience developing or executing SEO, digital marketing, or audience growth strategies.

Creativity, initiative, and a results-oriented approach.

Ability to collaborate across teams, manage competing priorities, receive feedback, and support or lead the work of others.

Strong user skills with Microsoft Office and online content management systems.

Experience with SEO tools, HubSpot, Salesforce, or Marketing Cloud is a plus.

Healthcare industry experience or knowledge is a plus.

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience. A master’s degree is preferred.

The salary range for this role starts at $90,000 per year. Final compensation will be determined according to the candidate’s relevant experience, skills, and qualifications. We offer exceptional benefits, including medical, dental, vision, life insurance, HSA with company match, 401K with company match, PTO, and more.

All employees undergo a comprehensive internal education program to gain knowledge of the healthcare information technology industry and KLAS' methodology. Learn more about us at www.klasresearch.com.

We encourage candidates to read this article before applying: https://klasresearch.com/article/hiring-character-first/903

Why Join KLAS Research?

At KLAS, we are committed to fostering a supportive and inclusive work environment where every team member can excel. Our culture emphasizes collaboration and continuous learning with a dedication to enhancing global healthcare. Here’s what you can expect:

• Welcoming and Supportive Team: From day one, you'll be valued and supported in your professional development.
• Investment in New Hires: We invest in our new hires through an internal education program designed to get you up to speed with KLAS and Health Information Technology (HIT).
• Career Development: Regular one-on-one meetings, quarterly conversations, and mentoring opportunities to support your growth.
• Hybrid Schedule: Our hybrid work policy allows team members to work both remotely and in the office. This flexible approach provides team members with a balance between in-person collaboration and remote work autonomy. Hybrid work is defined as three (3) full days expected in-office, Monday - Wednesday.
• Enjoyable Work Environment: We strive to make work enjoyable with quarterly team activities, monthly office events such as chili cook-offs and costume contests, catered lunch once a month, snack room, and more.
• Inclusive Culture: We are committed to creating an inclusive environment where everyone feels valued and respected. Our employee resource groups, sponsored by our executives, provide additional support and community for our team members.
• Core Values: Our core values of integrity, passion, accountability, trust, and humility guide everything we do. We believe in upholding these values to create a positive and productive workplace.

KLAS’ mission is to improve the world's healthcare by amplifying the voice of providers and payers. We can only fully live up to that mission when we prioritize inclusion, equity, and diversity. As a company and individuals, we commit to building an atmosphere where we can all thrive and belong—across race and ethnicity, gender identity and expression, sexuality, age, ability, religion, and experience.

EOE.