Senior Marketing Manager

Delta Electronics Americas; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Life and disability insurance

Job summary

Delta Electronics Americas seeks a Senior Marketing Manager to lead marketing for Energy Infrastructure, shaping strategy for energy storage, solar, microgrids, and related solutions. You will partner with Sales, Product, Engineering, and external partners to drive growth.

Ideal candidates are senior marketers who can translate complex offerings into customer value, with a track record of building plans, processes, and campaigns in growth environments.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field, or equivalent experience.
• 8+ years of progressive B2B marketing experience at senior/lead level.
• Ability to translate complex offerings into clear customer value and messaging.

Responsibilities

• Develop and own the integrated marketing strategy and annual plan for Energy Infrastructure.
• Build the marketing foundation: segmentation, personas, positioning, messaging, and calendars.
• Partner cross-functionally to translate capabilities into compelling value propositions and GTM programs.
• Lead product launches, market-entry initiatives, demand generation, and ABM campaigns.
• Create sales-enabled materials: briefs, case studies, white papers, proposals, and digital assets.
• Direct digital marketing across web, email, social, paid media, webinars; maintain brand consistency.
• Plan and execute industry events, partner programs, and thought-leadership initiatives.
• Establish a market intelligence process covering needs, competition, and trends.
• Strengthen CRM discipline, routing, campaign tracking, and pipeline visibility.
• Define and report KPIs for engagement, quality, and ROI; manage agencies and vendors.

Skills

B2B marketing

Strategic planning

Cross-functional leadership

Executive communication

CRM & marketing automation

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Marketo

HubSpot

Pardot/Marketing Cloud

Job description

Delta Electronics Americas is seeking a Senior Marketing Manager to lead marketing for the Energy Infrastructure business. This individual will build and execute the marketing strategy supporting Delta's growth across energy storage, solar, microgrids, power conversion, and related infrastructure solutions. The role will operate as a hands-on senior marketing leader, partnering closely with Business Leadership, Sales, Product, Engineering, Corporate Marketing, and external partners.

The ideal candidate is a marketing builder who has successfully developed plans, processes, positioning, campaigns, and measurement systems in a startup, high-growth company, new business unit, or market-entry environment. This role serves as the marketing lead and operates as a senior individual contributor. Prior energy-industry marketing experience is not required; demonstrated senior-level B2B marketing leadership and the ability to translate complex offerings into clear customer value are essential.

Key Responsibilities

• Develop and own the integrated marketing strategy and annual plan for the Energy Infrastructure business, aligning priorities, budgets, and performance measures with business and revenue goals.
• Build the marketing foundation for the business, including customer segmentation, buyer personas, positioning, message architecture, campaign planning, content calendars, lead processes, and reporting rhythms.
• Partner with Sales, Product, Engineering, and Business Leadership to translate technical capabilities and market needs into compelling value propositions and go-to-market programs.
• Lead product launches, market-entry initiatives, customer campaigns, account-based marketing, and demand-generation programs that strengthen awareness and produce qualified opportunities.
• Create and maintain sales-enablement and customer-facing materials, including presentations, solution briefs, case studies, white papers, proposal content, executive communications, and digital assets.
• Direct digital marketing across web, email, social media, paid media, webinars, and other channels while ensuring consistency with Delta's global brand standards.
• Plan and execute industry events, conferences, trade shows, customer forums, partner programs, executive roundtables, and thought-leadership initiatives.
• Establish an actionable market-intelligence process covering customer needs, competitive positioning, industry trends, regulatory developments, and emerging market opportunities.
• Work with Sales Operations to strengthen CRM discipline, lead routing, campaign tracking, pipeline visibility, attribution, and closed-loop reporting.
• Define and report meaningful marketing KPIs, including engagement, lead quality, pipeline contribution, campaign performance, conversion, and return on marketing investment.
• Manage external agencies, contractors, research partners, media relationships, and other vendors; provide clear direction, quality control, and budget oversight.
• Serve as a player-coach who can personally produce high-quality work while helping build the longer-term marketing organization, processes, and capabilities.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; equivalent relevant experience will be considered.
• 8+ years of progressive B2B marketing experience, including experience operating at a senior, lead, or strategic level.
• Demonstrated success building a marketing strategy, function, or operating model within a startup, high-growth organization, new business unit, or new market.
• Experience developing integrated marketing plans that connect brand, content, demand generation, digital channels, events, product marketing, and sales enablement.
• Ability to simplify technical, operational, or commercial concepts into clear, persuasive messaging for customers, partners, and executive audiences.
• Strong business judgment and experience working cross-functionally with senior leadership, Sales, Product, Engineering, and Operations teams.
• Experience managing multiple priorities, campaigns, stakeholders, and external partners in a fast-moving, evolving environment.
• Strong writing, presentation, project-management, analytical, and executive communication skills.
• Experience using CRM, marketing-automation, analytics, and campaign-reporting tools to support pipeline visibility and performance measurement.

Preferred Qualifications

• Experience marketing B2B technology, industrial equipment, infrastructure, manufacturing, power, energy, clean technology, data-center, or other complex solutions.
• Product-marketing or go-to-market experience supporting technically complex products with long sales cycles and multiple decision makers.
• Experience with Salesforce and marketing platforms such as Marketo, HubSpot, Pardot/Marketing Cloud Account Engagement, or similar tools.
• Experience managing agencies, marketing budgets, events, public relations, executive communications, and thought-leadership programs.
• Familiarity with energy storage, BESS, solar, microgrids, power electronics, utility markets, or related infrastructure ecosystems.
• MBA or advanced degree is a plus.

Benefits at Delta Electronics Americas:

Delta Electronics offers a comprehensive benefits package designed to support your health, financial security, and overall well-being. Employees can choose from multiple medical plan options, including employer contributions to Health Savings Accounts, along with dental and vision coverage. Delta also provides a competitive 401(k) plan with company match, life and disability insurance, and a range of voluntary benefits. Additional resources such as flexible spending accounts, mental health support, and an Employee Assistance Program are available to help employees and their families thrive both personally and professionally.

About Delta

Founded in 1971, Delta is a global leader in power electronics and energy-efficient solutions, delivering advanced switching power supplies, thermal management systems, and critical infrastructure technologies.

With operations across five continents and nearly 200 global locations, Delta supports industries including data center infrastructure, industrial automation, telecom power, renewable energy, and EV charging.

Guided by our mission - "To provide innovative, clean, and energy-efficient solutions for a better tomorrow" - Delta combines engineering excellence with a strong commitment to sustainability and long-term value creation.

Delta Electronics Americas is an Equal Opportunity Employer and is committed to compliance with all applicable federal, state, and local laws. Delta Electronics America is committed to fostering a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, national origin, disability, veteran status, or any other protected characteristic.