Senior Manager, Growth Marketing

Stepful; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Meaningful Equity Stake

Medical, dental, and vision insurance

401(k)

FSA/HSA and commuter benefits

Open vacation policy including PTO and

Stepful closed the last week of Dec

Job summary

Stepful is seeking a Growth Marketing Senior Manager in NYC to own high-velocity paid media across Meta, Google, YouTube, and emerging channels. You will lead data-driven experimentation, scale successful campaigns, and collaborate with in-house production and a creative team to maximize CAC/ROI while helping thousands of students.

This hybrid role reports to the VP of Growth and requires 4+ years in scaling paid media at a D2C startup, with a strong eye for analytics, storytelling, and

Qualifications

• 4+ years hands-on experience scaling paid social and paid search at a D2C startup.
• Proven track record of efficient growth (CAC, ROI, LTV) while scaling spend.
• Strong project management and ability to handle multiple initiatives.

Responsibilities

• Own end-to-end paid media strategy across Meta, Google, and new channels.
• Build and drive a continuous testing roadmap; translate results into insights.
• Manage our Search agency and ensure performance goals.
• Monitor daily performance; optimize toward CAC and ROI; identify growth opportunities.
• Own weekly KPI reporting and share learnings across the team.
• Diagnose performance fluctuations and identify drivers.
• Partner with creative teams and external agencies to produce ads.
• Stay current on platform updates and industry trends.
• Drive new acquisition and full-funnel growth experiments.

Skills

Paid media scaling

Paid search scaling

Budget management

Analytics storytelling

Project management

Agency management

Communication

Attention to detail

EdTech/Healthcare knowledge

Experimentation frameworks

Tools

Meta Ads

Google Ads

YouTube Ads

UGC/Video assets tooling

Job description

About Stepful

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most.

Our values

• Care first: We do whatever it takes for our students to succeed.

• Learn quickly: We test, learn with data, and iterate.

• Build together: We win when we rely on each other.

• Own it: We show up, take initiative, and show pride.

The opportunity

We’re looking for a data-driven and creative Growth Marketing Senior Manager to take full ownership of some of our key paid channels. This role is perfect for someone who thrives in a startup environment—rolling up their sleeves, testing fast, scaling what works, and pushing boundaries to hit ambitious growth targets.

You’ll manage high-velocity campaigns across Meta, Google, YouTube, and emerging platforms, with direct access to our in-house production studio and a talented creative team to bring bold ideas to life. If you love pairing data with storytelling—and want to see your work drive measurable impact on thousands of students’ lives—this is your stage.

This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth.

What you’ll do

• Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.

• Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.

• Manage our Search agency, holding them accountable to performance goals and roadmap execution.

• Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.

• Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.

• Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.

• Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.

• Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.

• Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

What you’ll bring

• 4+ years of hands‑on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.

• A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.

• Strong project management skills, with the ability to handle multiple initiatives at the same time.

• Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.

• Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day‑to‑day agency relationships.

• High attention to detail, with a habit of catching and preventing errors before they become problems.

• Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher‑performing ads.

• Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.

• Able to translate data into a clear narrative, making it actionable for both day‑to‑day decisions and broader team alignment.

Bonus points if

• You’ve worked in EdTech, healthcare, or another mission‑driven B2C industry

• You geek out over testing frameworks, UGC trends, and performance marketing communities

Interview Process

• Introductory call with Talent Acquisition team member

• Interview with Hiring Manager

• Take‑Home Assignment

• Virtual Panel Interview

• On‑Site Panel Interview

Benefits and Compensation

• Meaningful Equity Stake

• Subsidized Medical, Dental, and Vision insurance plan options

• 401(k)

• FSA, HSA and commuter benefits

• Open vacation policy, including:

  • Guidance of 15 days PTO annually

  • Stepful closed the last week of December

  • 15 work‑from‑anywhere days

  • 10 public holidays observed for 2025

The target base salary range for this opportunity is $140,000 - $160,000, and is part of a competitive total rewards package including performance‑based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.