Senior Marketing Manager

Stay AI, Inc.; Northern (KY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Remote setup stipend

Healthcare

Yearly company retreats

401K

Remote-first culture

Job summary

Stay AI is seeking a Senior Marketing Manager to own market positioning, messaging, and demand generation for a leading Shopify-focused subscription platform. You will craft compelling narratives, directly support sales, and drive pipeline across channels.

You will work closely with executive leadership to shape the product story, accelerate growth, and differentiate Stay AI in a competitive ecommerce landscape. This is a remote, full-time role with global impact.

Qualifications

• 5–8 years in B2B SaaS marketing or growth roles.
• Experience shaping product positioning and messaging for SaaS products.
• Proven ability to generate pipeline through data-driven experiments.

Responsibilities

• Own competitive positioning for Stay AI's platform and ecommerce landscape.
• Arm sales with decks, one-pagers, battle cards, and messaging playbooks.
• Translate product launches into market-facing narratives that resonate with DTC brands.
• Lead content and channel strategy across LinkedIn, website, email, and other channels.
• Define market narrative and messaging to differentiate Stay AI against competitors.

Skills

B2B SaaS marketing

Product marketing

Growth marketing

Storytelling

AI tooling

Salesforce

HubSpot

Copywriting

Tools

Salesforce

HubSpot

Job description

We're building the future of subscription management. You in?

We look for people who want to push industry boundaries with constant experimentation and collaboration. If that's you, we're looking for you.

Setting you up for success in life and at work

Remote set up stipend

You’ll receive a company MacBook and monitor included. But we'll assist in getting anything else you need for success in your role.

Competitive salary & equity

We monitor market rates consistently to ensure we offer salaries that help you thrive in your role and at home.

Healthcare is one of the biggest costs for a household and we don't want it to hold you back from living your best life.

Yearly company retreats

While we love our remote culture, meeting in-person helps us form deeper bonds. Past locations include Park City and Playa Del Carmen.

401K

We're investing in your success both now and in the future. Our company 401K helps you save for the day you retire.

Remote-first

We've never had a physical office, allowing us to find the best talent across the globe. You'll enjoy asynchronous work while still collaborating with your team every day.

Work with amazing brands

We work with incredible brands like Graza, Olipop, Magic Spoon, and more. At Stay, your work truly impacts some of the most recognizable brands.

Growth and development

We are constantly searching for even more ways to support and engage our team. That may mean more benefits, events, swag, and more.

Collaborative team

Exceptional work happens when we work as a team. That's why we put so much emphasis on working together to get the best outcomes.

Company offsites

We gather in-person every year for team retreats to strategize and bond. We've been to Park City and Playa Del Carmen, Mexico, and pick a fun new location each year.

Open roles

Senior Marketing Manager

Location

Remote, USA

Employment Type

Full time

Location Type

Remote

Department

Marketing

Who We Are

Stay AI is powered by savvy DTC industry vets, who have each been building subscription programs for over ten years. We've worked with over 300+ subscription-focused CPG brands that have generated hundreds of millions in subscription revenue alone. Our product is shaped by eCommerce experts who specialize in acquisition and retention - it shows.

We have amazing investors like Telescope Partners, with participation from Boulder Food Group, Riverpark Ventures, and Vanterra Capital. Previous investments were led by Watchfire Ventures, alongside industry leaders such as Nik Sharma (Sharma Brands) and Adam Turner (Postscript).

Our Culture

We are dedicated to our work, but equally committed to celebrating our achievements. Collaboration is at the heart of everything we do, as we firmly believe in the power of teamwork. While we are remote-first as a company, we try to create opportunities to meet each other. That's why we organize annual offsite retreats in the beautiful setting of Park City or Mexico!

About The Role

Stay AI is looking for a marketer who is equal parts strategist and doer. You'll own how we show up in the market: from competitive positioning to sales messaging to the content that makes every merchant on a competing platform wish they'd switched sooner. This is not a "build a team and delegate" role. You'll be in the weeds writing copy, shaping messaging, briefing BDRs, and making sure our product story actually lands.

You'll report directly to the CEO and work hand-in-hand with our Head of Sales and Head of Product to drive pipeline and create real FOMO in the market. We have genuinely better product than our competitors. Your job is to make sure the market knows it.

What You'll Own

Competitive positioning: Deep understanding of Stay AI's platform, the Shopify subscription landscape, and our key competitors. You'll know our differentiators cold and build messaging that makes switching feel obvious.

Sales enablement: Arm BDRs and AEs with the decks, one-pagers, battle cards, and monthly messaging playbooks they need to win. You'll be in the virtual room with the sales team regularly.

Product marketing: Translate product launches and feature releases into market-facing narratives that resonate with DTC brands. You'll make sure our best features are visible, findable, and impossible to ignore.

Content and channel strategy: Own our presence across LinkedIn, the website, email, and whatever channels move the needle. You'll produce content yourself that resonates with the market using AI tools, and know how to do it efficiently.

Market narrative: Control the story. Define what we're attacking each month, which features we're spotlighting, and how we're positioning against the competition across every touchpoint.

What You'll Bring

5-8 years in B2B SaaS marketing, ideally with exposure to ecommerce, DTC, or the Shopify ecosystem

You've had prior success in product marketing and/or growth marketing roles: owning product positioning, translating features into high-converting messaging, and executing scrappy, data-driven experiments that build measurable pipeline

You've gone from 0-to-1 are excited by building

You're a storyteller: you can take a strong product and build a market narrative that creates real urgency with the right buyers

You use AI tools (Claude, ChatGPT, etc.) to accelerate market research, content personalization, and campaign analysis

You're proficient in Salesforce or HubSpot and understand how marketing and sales data connect

You write your own copy: messaging frameworks, landing pages, email sequences, and sales collateral

You understand the sales motion and know how to support a revenue team, not just brand-build

You have a point of view on positioning and can defend it in a room with the CEO and Head of Sales

You move fast, iterate, and don't wait for perfect

What This Is Not

This is not a role for someone who needs a team to execute. You'll eventually have support, but you need to be the one producing and shipping.

This position is not eligible for visa sponsorship.

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