Senior Marketing Manager

meredith; New York (NY); Hybride; USD 110 000 - 170 000; Plein temps

Résumé du poste

People Inc. is seeking a Senior Marketing Manager to lead Health vertical initiatives. You will partner with Sales, Research, and Production to develop compelling proposals and integrated campaigns across digital, print, and healthcare channels.

You’ll translate client goals into strategic programs and deliver standout pitches that reflect our brands and capabilities. Reporting to the Executive Director of Marketing, this role requires strong storytelling, exceptional writing, and the ability to

Qualifications

• Bachelor's degree preferred in Marketing, Communications, or related field, or equivalent experience.
• 4-6 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Sales Marketing a plus
• Excellent written and verbal communication; ability to tailor messages for different audiences
• Strong storytelling and presentation skills

Responsabilités

• Develop strong relationships with the Sales, Account Strategy, Research and Production teams.
• Lead proposal development and ensure timely, clear delivery.
• Translate client objectives into integrated programs across digital, print, and related platforms.
• Create well-written pitches and compelling decks that represent our brands.
• Analyze audience insights and campaign data to inform partnership strategies.

Connaissances

Creative writing

Storytelling

Communication

Self-starter

Adaptable

Formation

Bachelor's degree in Marketing, Communications, or related field

Outils

PowerPoint

Google Slides

Description du poste

Senior Marketing Manager - Health

About The Position

People Inc. is seeking a Senior Marketing Manager to join our Health vertical. In close partnership with the Health Marketing team, you will manage daily proposal work, partnering with sales and support teams to play an integral role in the success of our business. As the quarterback to our pitch process, you understand advertisers' business goals, are able to digest and apply audience insights to business problems and ultimately know the most effective People Inc. product solutions to help achieve those goals. As a team contributor, you will support the development process for People Inc. brands and play a proactive role in monetizing our brands' key initiatives with advertising partners.

This position reports into the Executive Director of Marketing.

Responsibilities include:

• Sales & Marketing Partnership: Develop strong relationships with the Sales, Account Strategy, Research and Production teams, becoming the expert on brand-driven opportunities that can support their business; provide support on client calls, as needed
• Proposal Work: Partner closely with Sales, Research, Account Strategy & Design to ensure proposals are delivered on time and clearly communicate our value proposition; provide support on sales calls, as needed; demonstrate a foundational understanding of digital media planning and packaging.
• Integrated, Multi-Platform Solutions: Translate client objectives into strategic, integrated programs across digital, print, and point-of-care, and HCP, identifying the right mix of platforms, brands, and capabilities to create cohesive, differentiated partnership opportunities.
• Storytelling: Bring ideas to life through well-written and visually appealing proposals and pitch decks that represent our brands, capabilities, and ideas flawlessly; bring seemingly turn-key ad product offerings to life and ensure tactics align with client's marketplace objectives
• Data Analysis: Comfortable using audience insights, category data, and past campaign performance to inform partnership strategies and client recommendations in partnership with sales
• Proactive Ideation: Support the team in crafting new tentpoles, franchises, and cross-portfolio opportunities grounded in the DNA of our 40+ brands

Hybrid Arrangement

Hybrid 3x a week- (NYC). In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

The Health Marketing team supports People Inc.'s largest vertical, anchored by Verywell Health and Health. Working across our portfolio of 40+ trusted brands, we develop strategic, insight-led solutions that help clients meaningfully reach and engage patients, caregivers, and healthcare professionals throughout the health journey.

Weight % Accountabilities, Actions and Expected Measurable Results

• 70% Proposal Development and Management
• 30% Proactive Client Ideation and Meeting Deck Development

Education

Bachelor's degree preferred in Marketing, Communications, or a related field, or equivalent experience required

Experience

4-6 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Sales Marketing a plus

Specific Knowledge, Skills, Certifications and Abilities

• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Powerpoint & Google slides)
• You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
• You have an understanding of the publishing landscape, brands, products, media strategy and trends
• You are a true self-starter - provide proactive ideas, understand organizational goals, and move initiatives forward
• You are comfortable working in a fast-paced environment
• You have a positive, 'can-do' attitude and a willingness to roll up your sleeves and partner with various teams internally
• You are communicative, adaptable, fun, and a good human being to work with
• You share context early, give and receive constructive feedback gracefully, and prefer over-communication to silence.
• You remain level-headed when priorities shift and approach unexpected challenges with a solutions-oriented mindset.

Travel Required

Travel Required ( Approximate ): 5%

Equal Employment Opportunity

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable acco