Senior Marketing Manager

Brooklyn Museum; New York (NY); Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

Medical, dental, vision & life insu r

401(k) + pension plan

Paid time off & holidays

Disability coverage

FSAs & HSAs

Employee assistance program

Free museum admissions

Staff discounts 40% in shops

Café discount 20%

Job summary

The Brooklyn Museum seeks a Senior Marketing Manager to lead the Museum’s marketing initiatives, reporting to the Chief Marketing Officer. You will strategize, implement, and evaluate campaigns across digital and traditional channels, collaborating with internal teams and external vendors to support exhibitions and programming.

You will oversee analytics, vendor coordination, and audience growth while ensuring high production values and elegant user experiences.

Qualifications

• Minimum 5 to 7 years’ experience in marketing and/or public relations; museum, cultural organization, or non-profit experience preferred
• Knowledge of the visual arts highly desirable
• Strong project management and CRM best practices and software experience
• Excellent oral and written communication skills
• Demonstrated experience managing integrated, multi-level marketing campaigns, digital products, technologies, and experiences
• Ability to manage multiple stakeholders and meet deadlines; prioritization
• Proficiency with Mac and PC platforms and Microsoft 360 (Word, Excel, PowerPoint) and Google Suite
• Familiarity with digital asset management systems and content management systems

Responsibilities

• Work cross-departmentally to implement integrated marketing plans
• Collaborate with Design, Content, Retail, and Development teams on marketing materials
• Identify target audiences and track user behaviors to drive data-driven decisions
• Provide adept project management and deadline tracking
• Manage and track campaign analytics across platforms
• Coordinate vendor relations for large-scale marketing initiatives
• Clarify strategic requirements and translate ideas into concrete solutions
• Contribute to new workflows across the museum
• Ensure production standards for high-quality marketing outputs
• Represent the Museum at events when needed
• Monitor industry marketing practices nationally and internationally
• Create engaging content and copy for digital communications, including website, email, and social media
• Engage AI solutions to improve workflow efficiencies and research

Skills

Marketing & PR

CRM best practices

Project management

Content creation & copywriting

Cross-functional collaboration

Tools

Airtable

Asana

Tessitura

CRM software

Job description

Museum Overview

The Brooklyn Museum is a world-renowned cultural institution dedicated to preserving and showcasing art, history, and heritage. Our mission is to bring people together through art and experiences that inspire celebration, compassion, courage, and the will to act. Our vision is to serve as an institution where art is a powerful force for personal transformation and social change. Celebrating our differences and learning about our diverse communities through our collections, exhibitions, and programming is the core of who we are and what we do.

About The Role

The Brooklyn Museum seeks a Senior Marketing Manager to manage the Museum’s marketing initiatives. Reporting to the Chief Marketing Officer, the Senior Marketing Manager is a key contributor to the Museum’s marketing and content strategies. This role is responsible for the development, implementation, tracking, and evaluation of all marketing campaigns. Under the supervision of the CMO, this role will liaise with cross-functional stakeholders and external vendors to strategize and execute integrated marketing campaigns across digital and traditional out-of-home placements that support institutional, exhibition, and programming goals.

Responsibilities

• Work cross-departmentally to implement integrated marketing plans for the Brooklyn Museum, liaising with internal stakeholders, community and/or corporate partners, and third-party marketing firms to traffic assets and ensure timely delivery and execution
• Collaborate with Design, Content, Retail, and Development (including Membership) teams to plan, design, and produce digital and print marketing materials aligned across institutional needs and messaging pillars
• Working with CRM (including Ticketing) team and CMO, identify target audiences and track user behaviors to drive data-driven decisions to improve and evolve the Museum’s marketing strategies and cultivate audience growth and retention
• Provide adept project management, ensuring stakeholder expectations are managed, project calendars are clearly communicated and tracked, and deadlines are met
• Manage and track campaign analytics across platforms, defining and providing regular reporting cadence
• Coordinate vendor relations and special project management, including planning, scheduling, and documentation for large-scale marketing and communications initiatives, including (but not limited to): influencer campaigns, market research studies, and community or corporate partnerships.
• Be a key internal and external stakeholder contact, clarifying strategic requirements, clearly translating complex ideas into concrete solutions. and managing diverse (and at times competing) organizational priorities
• Contribute to the design and implementation of new workflows for multi-departmental procedures across the museum
• Establish, document, and enforce production standards, and ensure that the Brooklyn Museum’s marketing products conform to consistently high production values and provide elegant user experiences
• Represent the Museum at community or professional events when needed
• Follow new marketing strategies and proactively ensure that the Museum strives for industry best practices with regards to marketing initiatives through monitoring of activities in the digital cultural space both nationally and internationally
• Collaborate on the creation of engaging content and copy for an array of digital communications, including website, email, and social media
• Engage AI solutions to improve workflow efficiencies, conduct deep research, and support overall marketing strategies

Qualifications

• Minimum 5 to 7 years’ experience in marketing and/or public relations; museum, cultural organization, or non-profit experience preferred
• Knowledge of the visual arts highly desirable
• Superb organizational skills, a keen eye for design and detail, and strong understanding of project management and CRM best practices and software (experience with Airtable, Asana, or Tessitura a plus)
• Excellent oral and written communication skills and ability to communicate and interact with staff from a variety of departments, as well as outside vendors and contractors, with diplomacy and tact
• Demonstrated experience managing the development of integrated, multi-level marketing campaigns, digital products, technologies, and experiences
• The ability to prioritize and manage requests from multiple stakeholders and proven track record of meeting deadlines and launch dates
• Self-motivated and able to set priorities when possible, with the insight to elevate when necessary
• Ability to work both independently and as a part of a dynamic team
• Ability to work comfortably on both Mac and PC platforms, including proficiency with standard office software (Microsoft 360, Microsoft Word, Excel, PowerPoint, Google Suite, etc.)
• Familiarity with digital asset management systems and content management systems
• Humor, kindness, empathy, and the ability to accept and manage feedback

Department: Marketing & Communications

Reports to: Chief Marketing Officer

Salary: $110,289 (Grade E)

Union status: Union - UAW Local 2110

FLSA status: Non-Exempt

Position type: Full-time

Schedule: 35 hours per week, Monday-Friday, 9 am-5 pm

Benefit Offerings

• Medical, dental, vision and life insurance
• 401(k) Savings Plan and Pension Plan
• Generous paid time off, including annual vacation leave, sick leave, and 13 Museum holidays
• Short-term and long-term disability coverage
• Flexible Spending Accounts (FSAs) & Health Savings Accounts (HSAs) for eligible pre-tax health care, dependent care, and commuter expenses
• Employee Assistant Program
• Free admission to various NYC museums and cultural institutions
• Early access to Museum exhibitions
• Invitations to staff-only programs, tours, and on-site engagement events
• Opportunities to participate in community initiatives and Museum programs
• 40% discount for staff in Museum shops
• 20% discount at Museum café
• All positions are based in Brooklyn, New York, with some eligible for a hybrid work schedule (three days on-site / two days remote)