Senior Marketing Manager

gdtalent limited; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

A creative digital agency seeks a Senior Marketing Manager to shape their market perception and drive client engagement. This role involves developing strategic marketing campaigns, creating compelling content, and collaborating with cross-functional teams to enhance brand narrative and market presence. Ideal candidates will have a design background and proven experience in B2B marketing, particularly in learning and development sectors.

Benefits

Autonomy and flexibility

Creative work environment

Opportunity to shape corporate learning

Qualifications

• Proven marketing experience in B2B, agency, or L&D-related environments.
• Design background and strong writing skills.
• Collaborative team player with a self-starter attitude.

Responsibilities

• Develop and execute marketing campaigns to generate interest and leads.
• Create high-quality content addressing L&D challenges.
• Collaborate with sales to align messaging.

Skills

Writing

Storytelling

Presentation

Design

Content Production

Collaboration

Initiative

Growth Mindset

Tools

HubSpot

Canva

Webflow

Job description

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This range is provided by gdtalent limited. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Are you a marketing professional with a graphic design background? Do you have a great eye for design, create compelling content, and cover most marketing bases?

Yes?

Great! We are looking for a marketing unicorn who is a designer by origin and an all-rounder in practice; someone who can do both strategic and hands-on work...

Still with us? So far so good?

We are recruiting on behalf of our client, a creative digital agency and learning solutions provider that partners with large corporate organizations to design and deliver transformative Learning & Development experiences. They help businesses upskill, reskill, and empower their people through digital academies, leadership programs, and more.

Our client seeks an experienced marketing professional to help tell their story, amplify their voice, and attract the right clients with creative campaigns. This role is ideal for someone who is both strategic thinker and content creator, collaborative and proactive.

The Role:

You will report to the CEO N. America and will play a key role in shaping the company’s market perception. You’ll collaborate with sales, creative, and leadership teams to craft campaigns that reflect the company’s work, values, and offerings. Your efforts will help build awareness, generate leads, and open new doors in the L&D space, especially within large, global organizations.

This is a high-trust, high-impact role where your ideas and execution will directly contribute to growth.

What You’ll Do:

• Develop and execute marketing campaigns to generate interest, leads, and sales opportunities
• Create high-quality content (blogs, case studies, decks, social posts, thought leadership) addressing L&D challenges in large enterprises
• Collaborate with sales to align messaging and support go-to-market efforts
• Manage and grow online presence (website, social media, email, etc.)
• Support event promotion, speaking engagements, and partnership marketing
• Help shape brand narrative and ensure messaging consistency
• Monitor campaign performance, gather insights, and refine strategies

What We’re Looking For:

• Design background
• Proven marketing experience in B2B, agency, or L&D-related environments
• Strong writing, storytelling, and presentation skills—ability to turn complex ideas into compelling content
• Skills in design, video, or content production
• Collaborative team player who enjoys cross-functional work
• Self-starter with entrepreneurial mindset—initiative-driven
• Growth mindset—curious, adaptable, eager to learn
• Interest in learning, talent development, and people transformation

Bonus Points For:

• Experience marketing to HR, L&D, or Talent leaders in large organizations
• Familiarity with digital learning or the future of work
• Knowledge of tools like HubSpot, Canva, Webflow, or similar platforms

What You’ll Get:

• A meaningful role in a purpose-driven business
• Opportunity to shape the future of corporate learning
• Autonomy, flexibility, and collaborative support
• A creative and curious work environment
• Understanding of key L&D challenges in financial services (e.g., regulatory training, talent development, future skills)
• Salary range in the $130k–$150k bracket

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services, E-Learning Providers, Professional Training and Coaching

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