Senior Marketing Manager

W3Global; New York (NY); Hybrid; USD 80,000 - 95,000; Full time

Job summary

A leading company specializing in performance marketing is seeking a Senior Marketing Manager to join their dynamic media team in New York. In this mid-senior level role, you will lead various marketing initiatives, focusing on driving high-quality leads and optimizing campaigns through data analysis. The ideal candidate will have a strong background in performance marketing, budget management, and a proven ability to collaborate effectively across teams. Competitive compensation and a comprehensive benefits package are offered, along with a hybrid work model.

Benefits

401k matching

Health insurance

Dental insurance

Vision insurance

Paid time off

Qualifications

• 5+ years of experience in performance or digital marketing.
• Proven experience managing and optimizing campaigns on digital platforms.
• Strong interpersonal and communication skills with the ability to collaborate across teams.

Responsibilities

• Lead prospecting email and affiliate marketing programs, from strategy to execution.
• Manage media budgets, ensuring optimal allocation and performance against KPIs.
• Conduct A/B testing segmentation to improve conversion rates.

Skills

Performance marketing

Project management

Data analysis

Campaign optimization

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Affiliate tracking tools (e.g., Everflow, Impact, Commission Junction)

Excel

Job description

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About The Job

Powering Performance Marketplaces, we are a pioneer in connecting the online lead with the offline sale. With over 1,500 campaigns, all powered by best-in-class People and Technology, we've created one of the most efficient and effective companies around. Our unique proprietary technologies help connect consumers with service partners who meet their needs. They allow brands to target and reach in-market prospects with pinpoint segment-by-segment accuracy and to pay only for performance results.

About The Job

Powering Performance Marketplaces, we are a pioneer in connecting the online lead with the offline sale. With over 1,500 campaigns, all powered by best-in-class People and Technology, we've created one of the most efficient and effective companies around. Our unique proprietary technologies help connect consumers with service partners who meet their needs. They allow brands to target and reach in-market prospects with pinpoint segment-by-segment accuracy and to pay only for performance results.

We Are

• Passionate about the direct measurability of media.
• Passionate about performance marketing. (20+ years of experience).
• Passionate about our People!
  
  

How are we looking for?

We are seeking a dynamic and strategic Senior Marketing Manager to join our growing media team. In this role, you will lead the planning, execution, and optimization of email and affiliate marketing campaigns across various platforms to drive conversions. The ideal candidate will be a performance marketing expert with a proven track record of managing campaigns, optimizing performance, and leveraging data to drive results

Your primary responsibility will be to grow and optimize our prospecting email and affiliate marketing programs to generate high-quality leads for conversion and sales. You will work closely with vendors, internal stakeholders, and the creative team to design, execute, and analyze high-impact programs from inception to deployment and performance management.

This role demands a strong focus on project management, business analysis, data-driven decision-making, and campaign optimization. You will be responsible for budget management, ensuring that monthly spending is allocated effectively to maximize ROI.

Responsibilities

• Lead prospecting email and affiliate marketing programs, from strategy to execution
• Oversee and optimize prospecting marketing campaigns to drive lead generation and sales.
• Manage and collaborate with vendors to ensure seamless campaign execution and performance tracking.
• Manage media budgets, ensuring optimal allocation and performance against KPIs.
• Build and maintain strong relationships with platform partners and vendors, managing negotiations and ensuring effective media placements.
• Conduct A/B testing segmentation to continuously improve conversion rates and overall campaign performance
• Implement data-driven adjustments to optimize conversion rates and reduce customer acquisition costs.
• Collaborate with internal teams, including Client Success, Creative, and Technology, to ensure seamless execution of campaigns.
  
  

Key Experience & Skills

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in performance or digital marketing
• Proven experience managing and optimizing campaigns on digital platforms.
• Experience with affiliate tracking tools such as Everflow, Impact or Commission Junction
• Proven analytical skills with experience using data to optimize campaigns and improve performance.
• Excellent project management skills, able to handle multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
• Strong interpersonal and communication skills with the ability to collaborate across teams and present complex data clearly.
• High proficiency in Excel and other analytics tools; experience with third-party tracking and measurement platforms is a plus.
• A strategic thinker with a "roll-up-your-sleeves" attitude who is not afraid to dive into the details.
  
  

Compensation, Benefits And Work Settings

• Competitive compensation: $80,000 - $95,000/Yearly, Full Time opportunity.
• Benefits Package: 401k matching, health, dental and vision, paid time off.
• Hybrid: Monday & Friday remote with Tue/Wed/Thurs in office
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Staffing and Recruiting

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