Game Influencer Specialist

Lightspeed Studios; Los Angeles (CA); On-site; USD 69,306 - 224,900; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Vacation days (15-25)

Paid sick leave (10 days)

Job summary

Lightspeed Studios, located in Los Angeles, is seeking a skilled individual for influencer promotion and content marketing in the gaming sector. The ideal candidate will have a minimum of 5 years of experience, strong knowledge of gaming and entertainment trends, and proven success in managing influencer strategies.

This role encompasses developing comprehensive promotional campaigns and collaborating with various teams to drive product growth. The successful candidate will benefit from competitive compensation, including a base salary range from $69,306 to $224,900, plus additional benefits.

Qualifications

• 5+ years of experience in influencer marketing or content marketing.
• Sharp instincts for gaming and entertainment trends.
• Familiarity with overseas influencer development models.
• Strong resilience under pressure and self-motivation.

Responsibilities

• Responsible for influencer promotion and content marketing for game products.
• Develop comprehensive KOL strategies and content operation schemes.
• Plan promotional campaigns leveraging influencer and mainstream platform resources.
• Explore and build the gaming KOL ecosystem in North America.

Skills

Influencer marketing

Content marketing

Gaming expertise

Data analysis

Creative strategy

Tools

YouTube

Twitch

Instagram

Facebook

TikTok

Job description

Job Responsibilities

• Responsible for influencer promotion and content marketing for game products in the North American market; analyze target market users’ content demands to develop comprehensive KOL strategies, plans, and content operation schemes.
• Leverage influencer, MCN, and mainstream platform channel resources to plan promotional campaigns, ensuring alignment with activity and project objectives, ultimately driving product growth and engagement.
• Explore and build the gaming KOL ecosystem in North America, continuously identify high‑potential KOLs for focused cultivation, and iterate optimization based on multi‑project experience.
• Collaborate closely with HQ team, partner teams, and channel partners to expand content distribution channels and discover emerging promotional methods.

Qualifications

• 5+ years of work experience with extensive gaming expertise; preference given to candidates with experience in influencer marketing, video production, live streaming, or fan‑created content.
• Sharp instincts for gaming and entertainment trends, adept at identifying innovative formats and trending content topics; strong operational awareness, logical thinking, and data analysis skills.
• Familiarity with overseas influencer development models, content formats, and platforms; ability to independently develop and execute promotional strategies; North American influencer management experience preferred.
• Proficiency with platform mechanics and recommendation algorithms on YouTube, Twitch, Instagram, Facebook, Twitter, TikTok, etc., is advantageous.
• Strong resilience under pressure and self‑motivation; exceptional work ethic and teamwork spirit.
• Experience in leading teams is preferred.

Location

State(s): US‑California, LosAngeles

Compensation

Expected base pay range: $69,306.00 to $224,900.00 per year. Additional compensation such as a sign‑on payment, relocation package, and restricted stock units may be considered on a case‑by‑case basis, subject to the terms and conditions of the plans in effect.

Benefits

The position includes medical, dental, vision, life, and disability benefits, and participation in the company’s 401(k) plan. Additional benefits may include up to 15 to 25 days of vacation per year (depending on tenure), up to 13 holidays throughout the calendar year, and up to 10 days of paid sick leave per year. Benefits may be adjusted and pro‑rated for employees who start during the calendar year.

Equal Employment Opportunity

As an equal opportunity employer, Tencent firmly believes that diverse voices fuel innovation and better serve our users and the community. We foster an environment where every employee feels supported and inspired to achieve individual and common goals.