Senior Marketing Manager

Schurz Communications; Hagerstown (MD); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Group health & dental insurance

401(k) program with company match

Generous PTO program

Company wellness program

Employer-paid short- and long-term disability

Job summary

A leading telecommunications company is seeking a Senior Marketing Manager in Hagerstown, MD. This role will focus on executing marketing strategies across B2C and B2B segments for broadband and mobile services. Responsibilities include campaign management, budget oversight, and collaboration with sales teams to drive results. Candidates should have 5+ years of relevant experience, strong analytical and leadership skills, and a college degree. A hybrid work model is offered with competitive pay and benefits.

Qualifications

• 5+ years of B2C and B2B marketing experience with an Internet or Mobile Provider.
• Experience managing multimillion-dollar budgets and KPIs.
• Strong understanding of both traditional and digital media.

Responsibilities

• Develop and implement go-to-market strategies for broadband and mobile segments.
• Manage multi-channel marketing campaigns across various media.
• Analyze key performance indicators to optimize marketing efforts.

Skills

B2C marketing experience

B2B marketing experience

Project management

Analytical skills

Leadership skills

Education

College degree

Job description

Join to apply for the Senior Marketing Manager role at Schurz Communications

3 days ago - be among the first 25 applicants

At Antietam Broadband, we have an immediate opening for a Senior Marketing Manager. This position will execute comprehensive marketing strategies spanning both B2C and B2B segments for residential broadband, fiber, mobile and streaming‑services portfolios at Antietam Broadband. Reporting directly to the Schurz Broadband Group CMO, the focus will be on driving results at Antietam Broadband and the Flight Fiber brand, while supporting the Schurz Broadband Group where needed. This hands‑on marketing leadership role involves campaign execution, budget management, field/market activation, traditional and digital media, product positioning, partner/channel marketing, and customer lifecycle to drive acquisition, retention and revenue objectives.

We are looking for motivated individuals who can deliver an exceptional “Antietam Broadband customer experience” that is second to none. Opportunities for advancement, a robust benefits package, and a friendly atmosphere await. Apply today to join the Antietam Broadband team!

Title

Senior Marketing Manager

Location

Hybrid (Office located in Hagerstown, MD)

Rate

$95,000 - $120,000 annually

Employment Type

Full-Time

Reporting to

Chief Marketing Officer

Primary Responsibilities

• Develop and implement go‑to‑market strategies for broadband/internet, WiFi, mobile, and bundles in consumer and business segments.


• Architect acquisition, retention, product and revenue‑generating marketing campaigns in both the B2C and B2B segments that garner effective results.


• Own multi‑channel campaigns across traditional (TV, print, OOH) and digital (social, SEM, SEO, email, display).


• Translate product features into clear value propositions for multiple customer segments.


• Manage the marketing budget, monitor ROI and adjust spending to maximize growth.


• Lead field marketing activation programs and market launches.


• Build customer segmentation and lifecycle marketing programs.


• Collaborate interdepartmentally to enhance the local sales culture and drive results.


• Drive positive brand recognition to increase customer satisfaction scores.


• Analyze KPIs (CAC/CPGA, ARPU uplift, churn, market share).


• Manage vendors, agencies, and cross‑functional partnerships.

Qualifications

• 5+ years B2C + B2B marketing experience with an Internet Provider or Mobile Provider.


• Experience with managing multimillion dollar budgets, KPIs and P&L discipline.


• A strong sales focus to support driving results interdepartmentally.


• Experience in both traditional and digital media and campaign execution.


• Strong project management, multi‑tasking and leadership skills.


• Analytical mindset with ability to interpret data and optimize performance.


• College degree required.


• Hybrid work environment; preference for candidates within the Maryland, DC, Virginia, West Virginia and Pennsylvania footprint within 2 hours of Hagerstown, Maryland.

Benefits

• Group health & dental insurance


• 401(k) program with company match


• Generous PTO program


• Company wellness program


• Employer-paid short‑and long‑term disability


• And much more!

We are committed to providing an environment that gives each employee the opportunity to nurture their gifts and achieve their potential. Our mission is to pass on to future generations—customers, employees, communities, and owners—an organization that is even stronger and better than it is today.

Strategic Objectives

• We will attract, invest in, communicate with, and retain top talent.


• We will innovate, partner, experiment and create a better future together.


• We strive to continuously improve operating performance to ensure sustained growth.


• We will dynamically grow revenues by building and nurturing mutually beneficial and profitable customer relationships.

Seniority Level

Mid‑Senior level

Job Function

Marketing and Sales

Industries

Technology, Information and Internet

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Hagerstown, MD $95,000.00‑$120,000.00 3 days ago