Director, Market Development - Carroll County

Antietam Broadband; Hagerstown (MD); On-site; USD 125,000 - 145,000; Full time

Job summary

Antietam Broadband is seeking a Market Development Director for Carroll County. This role leads the local market, drives residential and business growth, and coordinates cross-functional teams to expand fiber service and customer adoption.

You will engage government officials, businesses, and community groups to strengthen the company’s presence and ensure exceptional customer experiences. The position requires strong leadership, strategic planning, and travel across the county.

Qualifications

• Bachelor's degree or equivalent combination of education and relevant professional experience.
• Degree in Business, Marketing, Communications, Technology, or a related field is preferred.
• Strong knowledge of Carroll County or similar market area with ability to develop relationships with local leaders and stakeholders.
• Proven P&L growth capabilities with growth in residential and business subscribers.
• Strong networking, community engagement, and communication skills.
• Ability to represent Antietam Broadband professionally with customers, government officials, and community leaders.
• Willingness to travel throughout Carroll County as needed.

Responsibilities

• Lead Antietam Broadband’s day-to-day market presence and business activities throughout Carroll County.
• Drive residential and business customer growth, penetration, and revenue performance across the market.
• Develop and execute local strategies to increase awareness and adoption of fiber services.
• Build and maintain relationships with local government officials, municipalities, HOAs, businesses, and community organizations.
• Represent Antietam Broadband at community meetings, business events, and Chamber activities.
• Partner with Sales, Marketing, Operations, Construction, and Customer Experience teams to expand market presence.
• Coordinate market-level activities related to fiber construction, service availability, and customer installations.
• Identify opportunities to expand presence within neighborhoods, HOAs, and communities.
• Monitor performance, competitive activity, and customer feedback; report to senior leadership.
• Remove barriers that hinder customer acquisition and service delivery.

Skills

P&L growth

Relationship building

Market development

Leadership

Strategic planning

Communications

Education

Bachelor's degree or equivalent

Business/Marketing/Communications/Technology degree preferred

Job description

As the Market Development Director – Carroll County, you will serve as Antietam Broadband’s local market leader, responsible for helping to deliver P&L financial growth, strengthening community relationships, reaching subscriber targets, and ensuring an exceptional customer experience throughout Carroll County.

This highly visible role will lead Antietam Broadband’s day-to-day market presence and serve as a key connection between our customers, community leaders, local government, businesses, sales teams, and operational teams.

The Market Director will combine business development, community engagement, sales leadership, and operational coordination to grow Antietam Broadband’s fiber business and establish the company as the preferred local broadband provider throughout Carroll County.

Title: Director, Business Development

Location: Office located in Hagerstown, MD

Rate: $125,000 - $145,000 annually with annual incentive (bonus) based on meeting key performance indicators

Full-Time/Part Time: Full-Time

Primary Responsibilities Include:

• Lead Antietam Broadband’s day-to-day market presence and business activities throughout Carroll County.
• Drive residential and business customer growth, penetration, and targeted P&L revenue performance across the market.
• Develop and execute local strategies to increase awareness and adoption of Antietam Broadband's fiber services.
• Build and maintain strong relationships with local government officials, municipalities, HOAs, businesses, community organizations, and other key stakeholders.
• Represent Antietam Broadband at community meetings, business events, Chamber activities, and other local organizations and events.
• Serve as a visible brand ambassador for Antietam Broadband and reinforce our commitment to being a trusted local provider.
• Partner closely with Sales, Marketing, Operations, Construction, and Customer Experience teams to ensure successful market expansion and customer acquisition.
• Coordinate market-level activities associated with fiber construction, service availability, customer installations, and service delivery.
• Identify opportunities to expand Antietam Broadband's presence within neighborhoods, HOAs, businesses, and communities.
• Monitor market performance, competitive activity, customer feedback, sales results, and other key performance indicators.
• Provide senior leadership with regular updates on market performance, opportunities, risks, competitive developments, and community activity.
• Help remove barriers that could impact customer acquisition, installations, construction, or the overall customer experience.

Qualifications

• Bachelor's degree or equivalent combination of education and relevant professional experience.
• Degree in Business, Marketing, Communications, Technology, or a related field is preferred.
• Strong knowledge of Carroll County, or a similar type of market area, with a proven ability to develop and maintain positive relationships with local businesses, community & government leaders, and other necessary key stakeholders.
• Proven P&L growth capabilities with demonstrated strong ability to drive local residential & business subscriber growth while also initiating new market developmental growth opportunities.
• Strong relationship-building, networking, and community engagement skills.
• Excellent written and verbal communication skills.
• Ability to represent Antietam Broadband professionally with customers, businesses, government officials, and community leaders.
• Strong business judgment with the ability to analyze market performance and identify opportunities for improvement.
• Ability to collaborate across Sales, Marketing, Operations, Construction, and Customer Experience.
• Self-motivated with the ability to operate effectively in a fast-paced, entrepreneurial environment.
• Strong organizational, prioritization, and time-management skills.
• Ability and willingness to learn new technologies and understand fiber broadband products and services.
• Telecommunications, broadband, fiber, technology, or related industry experience is preferred but not required.
• Ability to travel throughout Carroll County and occasionally to other company locations as needed.

What Success Looks Like

Success in this role will be measured by customer growth, market penetration, revenue performance, community engagement, strong local partnerships, and the overall customer experience.

The Market Manager will become the face of Antietam Broadband in Carroll County—building relationships, identifying growth opportunities, removing barriers, and helping ensure Antietam Broadband continues to earn the trust and business of the communities we serve.

Why Join Antietam Broadband?

When you join Antietam Broadband, you’ll be part of an award-winning company and team. We offer a comprehensive benefits package, including:

• Group health, dental, and vision insurance
• 401(k) program with company match
• Generous PTO program
• Company wellness program
• Employer-paid short- and long-term disability
• And much more!

We are committed to providing an environment that gives each employee the opportunity to nurture their gifts and achieve their potential. Our mission is to pass on to future generations—customers, employees, communities, and owners—an organization that is even stronger and better than it is today.

Schurz Communications and its subsidiaries’ strategic objectives:

• We will attract, invest in, communicate with, and retain top talent.
• We will innovate, partner, experiment and create a better future together.
• We strive to continuously improve operating performance to ensure sustained growth.
• We will dynamically grow revenues by building and nurturing mutually beneficial and profitable customer relationships.