Senior Marketing Manager

Centene Corporation; Colorado; On-site; USD 86,000 - 155,000; Full time

Job summary

Centene Corporation is seeking a Senior Marketing Manager to drive strategic marketing programs aimed at enhancing member acquisition and retention. The successful candidate will lead cross-functional marketing initiatives and manage relationships within the assigned business line, ensuring effective communication and understanding of community needs. Candidates must possess a Bachelor's degree and significant experience in healthcare marketing.

Benefits

Health insurance

401K and stock purchase plans

Tuition reimbursement

Paid time off plus holidays

Flexible work schedules

Qualifications

• 5+ years marketing or communications experience in healthcare required.
• Deep understanding of community needs essential.

Responsibilities

• Lead key strategic programs for the Marketing organization.
• Drive marketing activities to grow member acquisition and retention.

Skills

Leadership

Strategic Planning

Communication

Analytical Skills

Education

Bachelor's Degree in Marketing, Communications, or related field

Master's Degree in related field

Job description

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You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose

Lead key strategic programs for the Marketing organization and assigned lines of business. Drive strategy and lead best-in-class, insight driven marketing activities to drive impact at a national and local level. Guide and implement the annual marketing plans to grow member acquisition and retention in the assigned territory in close partnership with key line of business stakeholders. Execute multichannel marketing activations relevant for the geographies that align with the investment and resource allocation plan.

• Serves as project leader for larger scale, cross-functional initiatives that are intended to drive member enrollment and retention and marketing campaign performance improvement within the assigned line of business.
• Leads cross-functional work teams to accomplish marketing project work including identification and confirmation of participants, establishment of a project plan, consistent work team engagement and productivity, meeting facilitation, consensus building, recommendation documentation and implementation oversight.
• Owns marketing relationships within the assigned line of business, working strategically to align business needs and goals to marketing activation in support of portfolio strategy.
• Prepares communications, reports, and presentations to all levels of the organization.
• Develops and adapts marketing content activations so that they are relevant and accessible to all audiences. Possesses deep understanding of local communities’ prevalent languages, literacy requirements, cultural norms, and other specific needs.
• Provides other related supports as needed to improve the performance of the business.
• Provides thought leadership pertaining to current industry trends and recommends/incorporates into marketing strategy.
• Performs other duties as assigned.
• Complies with all policies and standards.
  
  

Education/Experience

Bachelor's Degree in Marketing, Communications, Journalism, Business Administration, or related field required

Master's Degree in related field preferred

5+ years of marketing or communications experience in a healthcare related industry required

Pay Range $86,000.00 - $154,700.00 per year

Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care and Insurance

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