Senior Marketing Manager

Alliance Animal Health; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Alliance Animal Health seeks a Senior Marketing Manager to drive integrated marketing across our growing network of veterinary practices. Reporting to the Director of Regional Marketing, you will elevate client engagement, grow practice volume, and differentiate the AAH brand through multi-channel campaigns.

You will wear many hats, partner with stakeholders, and lead initiatives across email, website, community marketing, and analytics to optimize performance and deliver measurable results.

Qualifications

• 5+ years in marketing or communications.
• Experience in veterinary industry preferred.
• 1+ years of supervisory experience preferred.
• Willingness to travel up to 25%.

Responsibilities

• Engage with Regional Managers to adapt marketing efforts in a dynamic veterinary market.
• Inform and drive client growth strategies for 60+ independently branded practices.
• Support the development of marketing campaigns across email, website, SMS, and community channels.
• Partner with practices to build lasting relationships and drive customer growth.
• Leverage marketing analytics to inform strategies and optimize performance.

Skills

Marketing strategy

Team leadership

Analytics

Cross-functional collaboration

Job description

Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step byproviding world-classbusiness solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals.In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.

We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliverinnovative solutions to advance today’s veterinary environment - without disrupting themedical autonomy andwhat makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices.So, if you’re excited about using your talents to make an impact on the health and wellness of pets - we’d love to talk with you!

Job Description

The Senior Marketing Manager at Alliance Animal Health is an exciting opportunity to be an integrated marketing driver in our growing organization. This role reports directly into the Director of Regional Marketing. Together, we will reach new levels of client engagement, drive volume growth for our practices and develop further differentiation of our AAH brand.

We are seeking a candidate that has a mix of inquisitiveness, learning agility, emotional intelligence, and drive for success. These roles will be a fit for someone who has experience in wearing many hats within a marketing organization and is ready to take their career to the next level with further exposure to many different mediums, strategies and initiatives. They will work closely with stakeholders across the organization and at our practices to ensure we drive the impact we need in a way that excites and engages those around them.

The ideal fit will be someone who thrives in an entrepreneurial, empowering environment, willing to learn and grow as they take on any aspect of the marketing space. From relationship building with our veterinarian practices to developing and driving customer growth strategies, to nailing the execution in mediums like email, community marketing, website development - this role will be high impact across our business as we drive volume through new customer growth and return customer frequency across our practices.

The job will require exceptional agility, time management, executional excellence, strategic drive and hunger for insights and solutions that drive the business. Critical to success will be someone who can partner with internal stakeholders, external partners, and a variety of cross-functional teams.

Responsibilities

• Engage and frequently communicate with Regional Managers to adapt to the dynamic and fast paced changes within the veterinary industry related to marketing efforts
• Inform and drive client growth strategies for 60+ individually branded practices
• Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance
• In partnership with our Channel Marketing team, lead the practice-level execution of email, website launches, SMS campaigns and other marketing campaigns
• Partner with our practices to create lasting and high impact relationships
• Support and leverage marketing analytics to inform strategies and drive optimizations
• Develop Test & Learn messaging, frequency and channel tests to apply learnings at scale
• Manage projects, budgets, timelines, resources and provide executive status reports
• Build collaborative relationships with cross-functional stakeholders to improve effectiveness of marketing solutions.
• Effectively communicate project status and challenges to all stakeholders
• Other business needs and duties as assigned

Qualifications

• 5+ years’ experience in related field (Marketing, Communications)
• Experience in the veterinary industry preferred
• 1+ years of supervisory experience preferred
• Attend corporate collaborative sessions and visit practices as required (Up to 25% travel expected)

Additional Information

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin

We want nothing more than to fuel your career goals, which is why we’ve created exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares - to bring you financial, learning and wellness opportunities designed to enrich your growth.