Senior Paid Media Lead - Remote Growth Engine

Alliance Animal Health; Charlotte (NC); Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Professional development opportunities

Job summary

Alliance Animal Health, a fast-growing veterinary services group, is seeking a Senior Manager, Paid Media to lead client acquisition across its network of practices. This role reports to the Director of Performance Marketing and drives strategy, campaigns, and performance at scale.

The ideal candidate combines deep paid media expertise with strategic thinking and people leadership, capable of guiding multi‑channel plans, coaching a team, and delivering profitable growth for de novo practices.

Qualifications

• 6+ years of experience in performance marketing, paid marketing, digital marketing, growth marketing, or related field.
• 3+ years of team leadership with a proven track record of leading high-impact teams of subject matter experts.
• Experience leading multi-channel paid advertising strategies from planning through launch to scale.
• Hands-on experience optimizing paid advertising campaign performance to achieve key business objectives.
• Strong project management and organizational skills with the ability to keep multiple projects moving at once.
• Strong attention to detail and experience building highly targeted paid advertising campaigns designed to reach the right audience and drive meaningful client acquisition.
• Comfortable using data and campaign results to make decisions and improve future work.

Responsibilities

• Lead the Performance team’s day-to-day priorities, development, and initiatives, providing direction and escalating when additional support is needed.
• Lead weekly 1:1s with Paid Media Strategists to support performance, growth, development, and progress against individual goals that strengthen team capabilities.
• Partner with the Director of Performance Marketing to translate business priorities and strategic direction into actionable plans across the Performance team.
• Coach strategists through complex performance and business challenges to strengthen decision-making, strategic thinking, and ownership.
• Own paid media performance across an assigned portfolio of practices, using performance trends, business context, and market conditions to identify opportunities and address challenges.
• Lead paid media strategy and performance for de novo practices, supporting locations through launch and toward established growth goals.
• Develop and evolve multi-channel paid media strategies that connect audience, market, channel, investment, and performance insights to drive client acquisition.
• Lead performance improvement efforts for practices requiring additional support, identifying underlying challenges, developing action plans, and coordinating resources to improve results.
• Oversee the implementation, technical setup, tracking, and attribution of paid acquisition channels to support accurate execution and performance measurement.

Skills

Performance marketing

Team leadership

Multi-channel advertising

Data-driven

Campaign optimization

Education

Bachelor's degree

Tools

Google Analytics

Facebook/Meta Ads

Programmatic

Job description

Alliance Animal Health, a fast-growing veterinary services group, is seeking a Senior Manager, Paid Media to lead client acquisition across its network of practices. This role reports to the Director of Performance Marketing and drives strategy, campaigns, and performance at scale.

The ideal candidate combines deep paid media expertise with strategic thinking and people leadership, capable of guiding multi‑channel plans, coaching a team, and delivering profitable growth for de novo practices.