Senior Marketing Lead, Central Pharmacy Solutions

Becton, Dickinson and Company; San Diego (CA); On-site; USD 146,000 - 234,000; Full time

Job summary

Becton, Dickinson and Company (BD) in San Diego seeks a Senior Marketing Manager for Central Pharmacy Service Center solutions. You will lead the marketing strategy, align cross-functional teams, and drive adoption across health systems to improve medication preparation, inventory management, and workflow efficiency.

The role requires strategic acumen, strong communication, and the ability to translate complex pharmacy operations into customer value.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, Pharmacy, or related field.
• 8+ years of healthcare marketing, product marketing, strategic marketing, or commercial leadership experience.
• Experience with acute care hospitals or health systems.
• Proven ability to develop strategic messaging and value propositions for complex healthcare solutions.
• Experience engaging directly with healthcare executives, pharmacy leaders, and clinical stakeholders.
• Strong executive communication, presentation, and influence skills.
• Demonstrated ability to lead cross-functional initiatives across multiple teams and stakeholders.

Responsibilities

• Lead marketing for Central Pharmacy Service Center (CPSC) solutions and act as internal subject matter expert.
• Develop and execute the commercial strategy to accelerate adoption of BD's CPSC offering.
• Analyze healthcare, pharmacy operations, and medication management trends to identify opportunities and threats.
• Partner with senior leadership to define growth initiatives expanding BD's position in centralized pharmacy operations.
• Create integrated messaging frameworks that unify products across the BD portfolio.
• Develop customer-facing content, presentations, sales tools, competitive positioning, and thought leadership materials.
• Engage health system executives to understand customer needs and priorities.
• Train and enable sales teams on CPSC workflows and BD's value proposition.
• Support opportunities with business cases, executive discussions, and customer workshops.
• Maintain deep understanding of competitive landscape and MD/portfolio guidance.
• Collaborate with demand generation and digital marketing teams.

Skills

Executive communication

Cross-functional leadership

Strategic thinking

Analytical ability

Independent work

Education

Bachelor's degree in Marketing/Business/Healthcare administration/Pharmacy

MBA/MHA/PharmD or related advanced degree

Job description

Becton, Dickinson and Company (BD) in San Diego seeks a Senior Marketing Manager for Central Pharmacy Service Center solutions. You will lead the marketing strategy, align cross-functional teams, and drive adoption across health systems to improve medication preparation, inventory management, and workflow efficiency.

The role requires strategic acumen, strong communication, and the ability to translate complex pharmacy operations into customer value.