Manager, Global Marketing (Hybrid)

Becton Dickinson; Seattle (WA); Hybrid; USD 107,500 - 177,300; Full time

Job summary

Becton, Dickinson and Company in the United States is seeking a global marketing leader for Pyxis pharmacy workflow solutions, focusing on IV workflow solutions, with a hybrid office arrangement. You will drive launch plans, segment opportunities, and develop evidence-based messaging to support adoption across hospital settings, while collaborating with cross-functional teams and external partners.

Travel up to 25% and work across international geographies to align strategy with BD Way of

Qualifications

• 5+ years in marketing and/or product/solution management with proven excellence in commercial strategy and launch planning.
• Bachelor's degree in Marketing, Business or a technical field; MBA preferred.
• Healthcare automation and hospital pharmacy experience desired.
• Experience working in matrixed international environments and cross-functional teams.

Responsibilities

• Launch planning and execution for internally developed and partner products.
• Conduct customer segmentation analysis and value offer development.
• Create go-to-market plans and product messaging for regional sales and marketing.
• Develop and apply the full marketing mix including digital, events, PR, and analytics.
• Develop key opinion leader relationships through evidence-based communication.
• Lifecycle management and end-of-life planning for assigned products.

Skills

Marketing strategy

Launch planning

Cross-functional leadership

Go-to-market

Relationship management

Education

Bachelor's degree in Marketing/Business or Technical Field

MBA preferred

Job description

This position will be responsible for global marketing strategy and planning for Pyxis pharmacy workflow solutions, specifically our IV workflow solutions.

Key Responsibilities

• Launch planning and execution for internally developed and partner products, including development of launch readiness assets as needed
• Conduct customer segmentation analysis, value offer development, and identify needs/opportunities to generate and communicate new evidence to drive adoption in target segments
• Responsible for strategic and tactical go‑to‑market plans, including product level positioning and messaging to be used by sales and marketing within the regions
• Provide knowledge and expertise across the full marketing mix, including advertising, direct marketing, digital, tradeshows, public relations, scientific communications, and other communications channels
• Develop key opinion leader relationships and advocacy through evidence‑based communication and education
• Responsible for lifecycle management and EOL planning for assigned products
• Implement key stage‑gate (GPDS) governance activities with adherence to BD Way of Marketing standard methodologies
• Able to understand and communicate complex workflows, developing and demonstrating strong product and market knowledge, specifically related to medication management in hospitals
• Demonstrate strong social skills related to establishing and maintaining relationships with customers and key influencers to ensure that marketing decisions are customer focused

Qualifications and Experience

• Minimum 5 years in marketing and/or product/solution management with validated excellence in commercial strategy and launch planning required
• Minimum bachelor’s degree required in Marketing, Business or a Technical Field; MBA preferred
• Healthcare automation experience and hospital pharmacy experience desired
• Experience with marketing software applications and integrated workflow experience desired
• Experience in highly matrixed environments, able to work with cross‑functional teams and to lead teams beyond your direct span of control
• Strong organizational, leadership and interpersonal skills
• Experience working across international geographies with success in incorporating diverse collaborator feedback preferred
• Outstanding written and verbal presentation skills
• Personal characteristics: data‑driven, collaborative, curious, diligent, critical thinker, hardworking, customer‑focused
• Able to understand and communicate complex workflows, developing and demonstrating strong product and market knowledge, specifically related to medication management in hospitals
• Validated strong social skills related to establishing and maintaining relationships with customers and key influencers to ensure that marketing decisions are customer focused

Location and Travel

Location: Hybrid role at BD office in San Diego, CA or Lakewood, CO.

Travel: Up to 25% travel required. Entry to hospitals and other medical facilities is required; vendors must meet training, background check and proof of immunization requirements.

Salary Range

USD 107,500 – 177,300

Eligibility Requirements

This role is considering all qualified candidates, including transitioning service members. The BD SkillBridge Fellowship Program provides opportunities for transitioning service members to gain valuable civilian work experience during their last 6 months of service, for up to 180 days. SkillBridge participants are not eligible for compensation or benefits from BD, as they continue to receive military compensation and benefits as active‑duty service members. After successful completion of the program, there may be an opportunity to be considered for a full‑time position, depending on business needs.

EEO Statement

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.