Senior Marketing Lead, Behavior & Wellbeing

CEVA SANTE ANIMALE; United States; On-site; USD 130,000 - 180,000; Full time

Job summary

Ceva North America is seeking a Senior Marketing Lead for its Behavior & Wellbeing portfolio, including brands like Feliway and Thunder. You will shape strategy, drive growth, and own P&L across the region, partnering with Sales, Digital Commerce, Veterinary, R&D, and Global Marketing to deliver integrated campaigns.

The role requires a data-driven, agile mindset, a track record of successful brand growth, and the ability to manage two direct reports while guiding cross-functional teams through

Qualifications

• Bachelor's degree in Marketing or a related field.
• 9+ years in brand or portfolio marketing within consumer health, pet care, or animal health.
• Experience managing P&L and leading cross-functional teams.
• Strong omnichannel marketing expertise.
• Proven success in brand growth and product innovation.

Responsibilities

• Develop and execute omnichannel marketing plans across brands like Feliway and Thunder.
• Lead innovation and product launches for Ceva North America’s Behavior & Wellbeing portfolio.
• Optimize marketing ROI through data-driven decision making.
• Manage two direct reports and collaborate with Sales, Digital Commerce, Veterinary, R&D, and Global Marketing.

Skills

Omnichannel Marketing

P&L Management

Cross-functional Leadership

Marketing Analytics

Brand Growth

Education

Bachelor's degree in Marketing or related field

Job description

Role

Senior Marketing Lead for Ceva North America’s Behavior & Wellbeing portfolio, overseeing strategy, growth, and P&L for brands like Feliway and Thunder.

Responsibilities

develop and execute omnichannel marketing plans, lead innovation and product launches, optimize marketing ROI, and manage two direct reports while collaborating across functions including Sales, Digital Commerce, Veterinary, R&D, and Global Marketing.

Requirements

• Bachelor's in Marketing or related field
• 9+ years in brand or portfolio marketing within consumer health, pet care, or animal health sectors
• experience managing P&L and leading cross-functional teams
• strong omnichannel expertise
• proven success in brand growth and innovation
• budget management and analytical skills
• ability to operate in a fast-paced, agile environment

High Value

pet care, animal health, behavior/wellbeing, brand management, omnichannel marketing, product innovation, global collaboration.

Work Setup

primarily remote with an estimated 10-30% domestic travel; some international travel possible.