Senior Marketing Execution Lead: Primacy Offers

Financialjobbank; Wilmington (DE); On-site; USD 95,000 - 145,000; Full time

Job summary

Chase seeks a Marketing Execution Senior Associate to drive Primacy Offers and Small/Micro engagement campaigns within Business Banking. You will partner across strategy, product, analytics, channels, and creative to deliver integrated experiences that drive client value and measurable outcomes.

The role focuses on planning, development, and optimization of campaigns across email, digital, and outreach channels, with a strong emphasis on data-driven decision making and timely delivery.

Qualifications

• 4+ years of experience in marketing execution, campaign management, or related fields.
• Experience independently managing multi-channel campaigns from brief to launch, measurement and optimization.
• Strong project management skills with ability to manage complex workstreams and deadlines.
• Proven ability to influence and collaborate across cross-functional teams in a matrix environment.
• Excellent written and verbal communication with attention to detail.
• Analytical mindset using campaign data to improve effectiveness.
• Strong ownership, risk identification, and problem-solving abilities.

Responsibilities

• Lead end-to-end execution of integrated marketing campaigns supporting primacy offers and Small/Micro segments.
• Translate marketing strategy into campaign plans, briefs, timelines, and channel deliverables across email, digital, and in-store placements.
• Collaborate with strategy, product, analytics, audience management, channel owners, and creative partners to develop differentiated offers.
• Manage offer-related execution activities including audience eligibility, messaging, disclosures, testing, and launch readiness.
• Coordinate cross-functional reviews with Legal, Risk, Controls, and Compliance; identify and resolve issues impacting timing or quality.
• Use client and campaign insights to inform targeting, personalization, testing, and optimization for Small/Micro audiences.
• Monitor milestones, budgets, and performance; provide status updates and escalate risks as needed.
• Review campaign results with analytics to derive learnings and improve future campaigns.

Skills

Marketing execution

Campaign management

Project management

Cross-functional collaboration

Communication

Analytics

Decision making

Job description

Chase seeks a Marketing Execution Senior Associate to drive Primacy Offers and Small/Micro engagement campaigns within Business Banking. You will partner across strategy, product, analytics, channels, and creative to deliver integrated experiences that drive client value and measurable outcomes.

The role focuses on planning, development, and optimization of campaigns across email, digital, and outreach channels, with a strong emphasis on data-driven decision making and timely delivery.