Senior Marketing Coordinator

American Association of Neuromuscular & Electrodiagnostic Medicine (AANEM); Rochester (MN); On-site; USD 62,000 - 70,000; Full time

Job summary

The American Association of Neuromuscular & Electrodiagnostic Medicine (AANEM) in Rochester, MN is seeking a Senior Marketing Specialist to lead multi-channel campaigns and drive audience engagement. This onsite role partners with the Marketing Manager to optimize content, email, social, and web initiatives.

The ideal candidate has 5+ years in digital marketing, strong copywriting, and expertise in digital layout, CMS, and marketing automation.

Qualifications

• Bachelor’s degree in marketing, Digital Media, Graphic Design, Communications, or a related field.
• 5+ years of experience executing digital marketing campaigns and managing corporate social media/email platforms.
• Experience with marketing automation and CMS platforms.

Responsibilities

• Campaign Execution: Manage and deploy day-to-day digital marketing workflows across email marketing platforms, social media channels, and web properties.
• Content Creation & Digital Layout: Draft, proofread, and edit high-impact copy for newsletters, promotional materials, and web content. Utilize design principles to lay out digital communications and collaborate with the design team on complex assets.
• Analytics & Reporting: Track, analyze, and report on KPIs for all digital campaigns, translating data into actionable recommendations to optimize future performance.
• Brand Amplification: Ensure all public-facing content adheres to brand guidelines while identifying opportunities for audience growth.
• Cross-Functional Collaboration: Partner with the Graphic Designer to translate campaign briefs into visual collateral and provide strategy and copy framework support.

Skills

Digital layout

CMS

Marketing automation

Analytics

HubSpot

Education

Bachelor’s degree

Tools

HubSpot

Job description

Company Description

AANEM is the leading membership organization serving neuromuscular and electrodiagnostic health care professionals, including physicians, researchers, technologists, and industry collaborators. AANEM’s vision is to be the premier organization ensuring high-quality neuromuscular and electrodiagnostic care for all patients. Its mission focuses on improving patient care and advancing the science of neuromuscular diseases and electrodiagnostic medicine by supporting those who treat muscle and nerve disorders. Guided by core values of patient care, provider education, professionalism, policy leadership, and collaboration, AANEM promotes best practice standards and ethical, cost-effective care. The organization fosters a multidisciplinary environment where members can learn, share expertise, and advance the field together.

AANEM is located in Rochester, MN. This is an onsite position.

Role Description

The Senior Marketing Specialist is a creative, data-driven professional responsible for the execution, optimization, and analysis of multi-channel marketing campaigns. Working closely with the Manager and design staff, this role bridges the gap between creative concept and technical execution. The ideal candidate possesses a strong visual sense, excellent copywriting skills, and a deep understanding of digital platforms, digital layout, and audience engagement metrics.

Position Relationships:

• Reports to the Marketing Manager
• Works with other departments to develop content and messaging that helps them achieve their goals
• Interacts with Board and committee members, AANEM members, and potential members

Responsibilities:

• Campaign Execution: Manage and deploy day-to-day digital marketing workflows across email marketing platforms, social media channels, and web properties.
• Content Creation & Digital Layout: Draft, proofread, and edit high-impact copy for newsletters, promotional materials, and web content. Utilize design principles to lay out digital communications and collaborate with the design team on complex assets.
• Analytics & Reporting: Track, analyze, and report on key performance indicators (KPIs) for all digital campaigns, translating data into actionable recommendations to optimize future performance.
• Brand Amplification: Ensure all public-facing content adheres strictly to brand guidelines while consistently identifying new opportunities for community growth and audience reach.
• Cross-Functional Collaboration: Partner with the Graphic Designer to translate campaign briefs into compelling visual collateral, providing strategy and copy framework support.

Required Skills/Abilities:

• Proficiency in digital layout tools, content management systems (CMS), and marketing automation software.
• CRM/Marketing Automation: Experience with or exposure to HubSpot (specifically list management and social scheduling) is a significant plus.
• Strong analytical skills with experience utilizing platform metrics to drive content strategy.

Education and Experience:

• Bachelor’s degree in marketing, Digital Media, Graphic Design, Communications, or a related field.
• 5+ years of experience executing digital marketing campaigns and managing corporate social media/email platforms.

Annual Salary Range: $62,000-$70,000

Working Conditions: For those working in the Rochester Office, nearly all work is performed in a comfortable indoor facility. The position frequently involves having to meet deadlines, shifting quickly from on task to another; changes in the nature or volume of work; coordinating activities with other employees; and handling the stress of competing priorities.

Physical Requirements: The employee is regularly required to sit, reach, talk, hear, and occasionally be able to lift boxes, merchandise, etc. up to 15 pounds. Prolonged periods of sitting at a desk and working on a computer.

Vision Requirements: Ability to see information in print and electronically; ability to identify and distinguish colors to proof work on web site and print material; close vision for working in front of computer screens and working on print material.

Travel Required: All AANEM staff are required to work at the annual meeting. This event is held in the fall of each year, at a different location. All staff fly to and from the meeting(s) depending on the location. Additional travel may be required based on job responsibilities.

Annual Meeting Duties: At the annual meeting, must be able to work long hours, move quickly between locations, handle stressful situations, stand, walk, stoop/kneel/crouch/crawl, handle objects with hands, and lift or push objects between 25-50 pounds.

Other Duties: This position needs to use keyboard and computer on a consistent basis throughout the day, ability to see information in print and electronically.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.