Senior Marketing Content Manager

Campus; St. Louis (MO); Remote; USD 80,000 - 120,000; Full time

Job summary

Join a dynamic team as a Senior Marketing Content Manager at a leading technology firm focused on healthcare and corporate solutions. Drive content strategy, enhance brand voice, and create compelling marketing materials that educate and convert. This role offers flexibility, a commitment to innovation, and an opportunity to shape impactful narratives.

Benefits

Flexible time off including paid holidays and volunteer time

Robust health, dental, and vision insurance

Comprehensive employee assistance program (EAP)

Employer-paid life insurance/AD&D/short-term and long-term disability

Flexible spending account (FSA) or health savings account (HSA)

Matched 401(k)

Employee stock purchase plan

Qualifications

• 7+ years of B2B content marketing experience.
• Exceptional editing and storytelling skills.
• Strong portfolio of work is a plus.

Responsibilities

• Develop and execute content strategy aligned with business objectives.
• Own the content lifecycle from ideation to distribution.
• Track and analyze content performance using analytics and SEO tools.

Skills

Adaptability

Collaboration

Writing

Creativity

Technical proficiency

Data-driven decision making

Education

Bachelor’s degree in marketing, communications, English, or related field

Tools

Marketing automation tools

SEO optimization tools

Job description

Job title: Senior Marketing Content Manager

Location: Remote

Who we are:

Transact and CBORD have joined forces as industry leaders to bring the best integrated technology solutions to education, healthcare, and business campuses worldwide. Be a part of this exciting new partnership, committed to transforming organizations and improving the lives of people doing mission-critical work.

Why join our team?

We strive to provide the very best customer experience in the industry and have succeeded with a single, strong motivating principle: We serve our user community.

Our success and growth are directly attributed to our people. Our newly combined companies are dedicated to fostering a culture of integrity, respect, and continuous personal development. We maintain an entrepreneurial spirit, where creativity, innovative problem-solving, and learning agility drive our day-to-day actions.

Senior Marketing Content Manager – Healthcare & Corporate

Bring your storytelling expertise to a mission-driven, innovative team.

Transact + CBORD is looking for a strategic, results-driven Senior Marketing Content Manager to lead the content strategy, development, and execution for our healthcare and corporate verticals. This role is ideal for a creative storyteller, exceptional writer, and content strategist who can turn complex industry insights into high-impact content that engages, educates, and converts.

You’ll own the full content lifecycle —from ideation to execution —driving brand awareness, thought leadership, demand generation, and customer retention across multiple channels. With a focus on AI-driven insights, SEO optimization, and marketing automation, you’ll help shape the voice of Transact + CBORD across the buyer journey.

This role requires expertise in balancing multiple projects, being highly organized, and learning Transact + CBORD’s healthcare and corporate solutions.

What You’ll Do
Content Strategy & Execution

• Develop and execute a vertical-specific content strategy aligned with business objectives and go-to-market plans.
• Own the content lifecycle—ideation, production, optimization, and distribution across all channels.
• Build and maintain a content calendar aligned with campaigns, product launches, and sales initiatives.
• Collaborate with design, product marketing, and sales to ensure cohesive, brand-aligned messaging.
• Craft and edit compelling content, including:
  • Marketing collateral, sales enablement tools, tradeshow/event assets, and ad copy
• Email campaigns and nurture flows (leveraging tools like HubSpot)
• SEO-driven landing pages, web content, and organic/paid social media
• Thought leadership pieces, blogs, e-books, whitepapers, and case studies
• Support internal communications, PR, and social media content in partnership with corporate marketing.
• Leverage AI & automation tools to analyze engagement metrics, personalize content, and improve content performance.

ABM & Client-Focused Engagement

• Create customized, high-value content for key accounts and ABM campaigns.
• Develop client success stories and case studies highlighting Transact + CBORD’s impact.
• Position the brand as a trusted leader in healthcare and corporate foodservice and payment technology.

Performance Optimization

• Track and analyze content performance across channels using analytics and SEO tools.
• Continuously optimize content strategy based on engagement metrics, conversion data, and emerging trends.
• Use AI-powered tools to refine content targeting, personalization, and performance insights.

Key Skills & Competencies

• Adaptable & Agile – You quickly learn new technologies and can adjust content to reflect industry trends and market shifts.
• Collaboration-Minded – You work seamlessly across teams, including design, product marketing, and sales to bring campaigns to life.
• · Highly Organized & Detail-Oriented – You can manage multiple projects simultaneously while maintaining consistency and quality.
• · Creative Storyteller & Persuasive Writer – You have exceptional writing skills and know how to engage technical & non-technical audiences.
• · Tech-Savvy & AI-Driven – You are comfortable using AI-powered tools for content optimization, automation, and insights.
• · Strategic & Data-Driven – You develop content with a purpose and optimize it based on performance metrics.

Qualifications

• 7+ years of B2B content marketing experience, preferably in SaaS, healthcare, or payments technology.
• Bachelor’s degree in marketing, communications, English, or related field.
• Exceptional editing, proofreading, and storytelling skills—a strong portfolio of work is a plus!
• Proven ability to create compelling content that drives engagement, pipeline, and customer loyalty.
• Proficiency in managing multiple content projects and changing priorities in a fast-paced environment.
• Strong knowledge of marketing automation tools, AI automation, and SEO optimization.

What you get when you join our team:

• Flexible time off to include paid holidays and volunteer time
• Robust health, dental, and vision insurance plans on your first day of employment

• Comprehensive employee assistance program (EAP)
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance

• Flexible spending account (FSA) or health savings account (HSA)
• Matched 401(k)
• Employee stock purchase plan

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions.

Transact + CBORD is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.

As of Aug. 20, 2024, Transact and CBORD have merged to drive innovation and operational excellence across education, healthcare, and corporate markets. You can read more about the merger here: Transact News or CBORD Newsroom.