Senior Marketing & Content Leader – Brand & Storytelling

Ecumen; Saint Paul (MN); Hybrid; USD 90,000 - 108,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Job summary

Ecumen is a senior leader in senior living committed to advocacy and compassionate care. This Sr. Manager - Marketing & Content shapes enterprise storytelling and content strategy to strengthen Ecumen's reputation and mission impact.

The role balances strategic planning with hands-on content creation, leading teams and partnerships, ensuring brand consistency, and driving engagement across blogs, video, social, and digital assets. Hybrid work in Minnesota is available.

Qualifications

• Bachelor's degree in Communications, Marketing or related field.
• Seven years of experience in communication, marketing or related field.
• Current valid driver's license and proof of vehicle insurance.
• Ability to think strategically and align creative vision with business objectives.
• Ability to work collaboratively within teams and across departments.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite.
• Proficiency in Adobe design tools and AI applications.

Responsibilities

• Develops and implements a comprehensive content strategy aligned with Ecumen's mission, vision, and brand.
• Translates customer, stakeholder, and market insights into content strategies that drive engagement and business objectives.
• Leads development, production, and distribution of high-quality content including blogs, videos, social content, and infographics.
• Ensures content is on-brand, optimized for search and user experience; manages the content calendar.
• Maintains brand voice and visual identity; leads photography and videography for social and digital platforms.
• Leads agency, freelance, and external partnerships while driving key content initiatives.
• Analyzes content and channel performance; translates insights into recommendations to improve engagement and outcomes.
• Establishes editorial standards, content governance, and messaging frameworks across channels.
• Identifies emerging trends and market opportunities to strengthen Ecumen's competitive position.

Skills

Excellent communication

Strategic thinking

Team collaboration

Content strategy

Content creation

Education

Bachelor's degree in Communications, Marketing or related field

Tools

Microsoft Office Suite

Adobe design tools

AI applications

Job description

Ecumen is a senior leader in senior living committed to advocacy and compassionate care. This Sr. Manager - Marketing & Content shapes enterprise storytelling and content strategy to strengthen Ecumen's reputation and mission impact.

The role balances strategic planning with hands-on content creation, leading teams and partnerships, ensuring brand consistency, and driving engagement across blogs, video, social, and digital assets. Hybrid work in Minnesota is available.