Senior Marketing Communications Strategist

California State University, Fullerton; Fullerton (CA); On-site; USD 66,000 - 81,000; Full time

Job summary

California State University, Fullerton's Strategic Communications and Brand Management team seeks a Senior Communications Specialist to lead marketing and communications initiatives that strengthen the university's brand and reputation.

The role demands expert storytelling, media relations, and strategic program leadership, with a focus on public affairs, publications, and multi-channel campaigns impacting campus-wide audiences.

Qualifications

• Bachelor's degree in a related field and four years of relevant experience.
• Advanced degree may substitute for required experience.
• Experience in marketing and communications projects: public affairs, media relations, publications and marketing programs.
• Ability to develop and implement strategic marketing and communication plans.
• Strong story development and journalistic writing skills.

Responsibilities

• Execute public affairs, media relations, publications and marketing programs.
• Manage complex projects to promote the university's brand and reputation.
• Collaborate with management to evaluate marketing programs and procedures.
• Conduct media outreach to build relationships with media and credibility.
• Provide guidance and mentoring to team members and oversee vendors as needed.

Skills

Marketing communications

Public relations

Media relations

Story development

Journalistic writing

Data analysis

Education

Bachelor's degree in related field

Advanced degree substitution

Tools

Data visualization tools

Web analytics

Social media analytics

Job description

California State University, Fullerton's Strategic Communications and Brand Management team seeks a Senior Communications Specialist to lead marketing and communications initiatives that strengthen the university's brand and reputation.

The role demands expert storytelling, media relations, and strategic program leadership, with a focus on public affairs, publications, and multi-channel campaigns impacting campus-wide audiences.