Business Analyst

Spectraforce Technologies, Inc.; Raleigh (NC); Remote; USD 90,000 - 130,000; Full time

Job summary

Spectraforce Technologies, Inc. is seeking a Business Analyst to support multiple customer groups with expert statistical methods for measuring marketing impact. The role emphasizes marketing mix modeling, ROI analyses, segmentation, and predictive analytics within the pharmaceutical industry.

The analyst will collaborate with Marketing, Sales, and external vendors to ensure analytical results guide strategic decisions and resource allocation, including digital channels and non-personal tactics.

Qualifications

• Bachelor's degree or higher with several years of analytic experience in relevant data sources.
• Master's degree plus five+ years of analytics experience is acceptable.
• Experience with large, deidentified patient claims data is strongly preferred.
• Pharma industry experience and familiarity with regulatory data sources are a plus.

Responsibilities

• Conducts advanced analytics for brand planning and resource allocation across channels.
• Liaises between Marketing and Sales to develop tactics and strategies.
• Execute departmental procedures and integrate marketing strategy with sales plans.
• Communicate analytical results clearly to internal customers and stakeholders.
• Builds knowledge of analytical methodologies and external vendors in the department.
• Supports evolving processes to meet therapeutic business needs.

Skills

Advanced analytics

Statistical methods

Marketing analytics

Multivariate analysis

Promotional responsiveness

Interpersonal skills

Time management

Communication of insights

Education

Bachelor's degree

Master's degree

Tools

R

Python

SAS

SQL

Excel

PowerPoint

Job description

Position Title: Business Analyst

Assignment Duration: 12 Months

Work Arrangement: Remote

Position Summary:

The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.

Background & Context

Supports brand planning, field force evolution, non-personal digital/virtual activities, and inputs to the forecasting process within our organization.

Key Responsibilities:

• Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
• Liaises between Marketing and Sales in the development of business tactics and strategies.
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.

Qualification & Experience:

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• OR
• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.
• Experience analyzing large, deidentified patient claims data sets strongly preferred
• Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g. Chronic Kidney and Hearth Failure) strongly preferred
• Experience working within a large pharmaceutical manufacturer strongly preferred
• Proficiency in the development, documentation and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented.
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
• Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point.
• Strong interpersonal abilities.
• Ability to manage multiple projects at the same time.
• Must be willing to work regular business hours aligned to the EST time zone